fbpx
Menu
Are you 21?

Yes -or- No

This content is for adults 21 and up.

Slider
Slider

Content Marketing Coordinator

Job Summary: As a Content Marketing Coordinator you will create and publish effective and engaging communications to our external and internal audiences.

Essential Job Duties & Responsibilities:

  • Lead by example in upholding the Company’s Core Values and promoting a positive and constructive working environment
  • Constantly strive for improvement by looking for ways to make things better, safer, faster or by reducing costs

Editorial

  • Develop content strategies and produce engaging editorial content
  • Write, package, and deliver communication concerning new products, projects, staff, and initiatives to internal and external audiences, leveraging digital and social assets
  • Create corporate communications and interdepartmental newsletters and updates
  • Integration of content programs with brand campaigns to drive demand
  • Champion content excellence and play a key role in evolving the stories we tell and how we share them with our key audiences
  • Development of editorial governance, creating content that is consistent with our brand voice, style, and tone
  • Develop and manage editorial calendar and organizational workflows
  • Conduct interviews of and develop rapport with internal and external story subjects
  • Write compelling media pitches and press releases
  • Collaborate with internal and external partners to coordinate and oversee the story collection, production, and distribution process
  • Follow through on all commitments to our fans and customers
  • Anticipate issues, provide counsel and planning for handling crisis communications

Strategic

  • Execute content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the Company’s business objectives
  • Incorporate and balance objectives of all departments to oversee production of strategic, compelling stories
  • Work with HR, Management, and Leadership to plan and craft internal announcements and other internal communications
  • SEO/Web/Analytics
  • Shape our editorial approach, including leveraging data and analytics to drive better content and packaging insights for colleagues and partners
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution
  • Measure and optimize SEO and digital marketing initiatives on a regular and ongoing basis
  • Manage and update all content on company website
  • Perform other duties as assigned

POSITION REQUIREMENTS

Qualifications:

  • Bachelor’s degree in Communications, Marketing or related field
  • Knowledge of MS Office, Mailchimp, WordPress, Google analytics, SEO
  • Knowledge of Craft CRM a plus
  • Experience in digital content creation and social media platforms. HTML knowledge is a plus
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement
  • Stellar creative writing skills with an eye for detail, a vast grasp of grammar, and an understanding of AP Style
  • Photoshop skills are encouraged
  • Must have basic photo/video editing capabilities
  • Highly organized with an attention to detail and long-range planning
  • Customer communication skills are preferred
  • Experience or background in media/publishing and journalism a plus
  • Strong analytical skills a plus

Special Requirements:

  • Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
  • Keen sense of newsworthiness (what makes a story interesting from the audience’s perspective)
  • Expectation of excellence from self
  • Excellent time management and organizational skills
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
  • Focus on the delivery of results in the form of engagement, leads and sales
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Strategic thinker with experience in managing crises and handling sensitive issues, including competitive, regulatory, and social issues
  • Great interpersonal skills
  • Ability to work in a collaborative and rapidly changing environment
  • Passion for writing/reporting or business of beverage and beer

Physical and Mental Requirements:

  • Sitting primarily in an office setting, occasional standing and walking
  • Access, input, and retrieve information from a computer
  • Required to use hands to finger, handle or feel objects, tools and controls
  • Required to talk and to hear
  • Working individually and as a team
  • Using effective verbal communication

Environmental Conditions:

  • Office conditions

To apply: