As we get closer to the ride, we’ll be checking in with the brave and intrepid riders on our BikeMS: City to Shore team. This week, we’ll be meeting a BikeMS: City to Shore rookie — Jim Fox.
Welcome him to the team!
BikeMS is the largest fundraising bike series in the world, with nearly 75,000 cyclists participating in rides each year. A branch of the National MS Society, BikeMS has raised more than $1.3 billion to support multiple sclerosis research.
CMBC has supported the annual BikeMS: City to Shore ride by sending team members, locals of the community, and employees to complete the 100-mile ride from Cherry Hill to Ocean City, NJ, brewing our fan-favorite double IPA, City to Shore, to celebrate the ride.
As we get closer to the ride, we’ll be checking in with the brave and intrepid riders on our BikeMS: City to Shore team. This week, we’ll be meeting our BikeMS: City to Shore team captain — Steve Briggs.
Steve is a six-year veteran of the team, leading us in the ride for the past four years. He works his butt off every year, working with both the brewery and BikeMS to make the event as successful as possible.
So, you’ve decided to join our BikeMS: City to Shore team.
That makes you awesome.
Yet, you’re — understandably — not sure what to expect. You’re not entirely sure what equipment you need to buy or how to prepare — mentally and physically — for riding a hundred miles.
So, we tracked down some of our veterans of the ride — guys who’ve been doing it for nearly a decade as well as those for whom last year was their first. They had some great insider tips — things you may not have ever considered — and things those quote-unquote “professional” sites might not tell you.
That is… unless you have something against having fun, making a ton of new friends, and raising money for a great cause.
But, if you’re all about having fun and saving lives, then stop by our Seventh Anniversary Party next Friday and sign up and meet the team!
If you’ve been doing something nonstop for seven years, you should celebrate that fact. You’re even more deserving of a celebration if you’ve been doing that thing well.
Luckily, at Cape May Brewing Co., we’ve been doing our thing for seven years. And, if you guys are to be believed, we’re doing it well.
Regardless, it’s time to celebrate seven years of beer — and we wouldn’t have been able to do it without you.
So… LET’S PARTY!
We’re unbelievably proud of our City to Shore team. They pedaled their butts off and raised over $30,000 for Multiple Sclerosis research and awareness, over 150% of their goal.
“These guys killed it,” Ryan says. “We’ve had our biggest team yet and we’ve raised the most money we’ve ever raised. This is the biggest fundraiser we do, and with such dedicated team members, they make it look easy.”
At Cape May Brewing Co., we’ve recently codified our Core Values: what we stand for, why we’re here, what we hope to achieve in our business, other than brewing great beer.
Over the past few months, we’ve realized that each of our Core Values apply to our involvement with BikeMS: City to Shore or an attribute our riders will need to complete the ride. So, we’ve decided to sit down and explain exactly how each of our Core Values speaks to BikeMS.
We really couldn’t be more proud of the guys in the brewhouse. Across the board, we’ve got some great people back there: not only are they dedicated to producing the best beer possible, but truly, hand-to-God good people.
When they all signed up to ride BikeMS: City to Shore, we weren’t terribly surprised. Grateful and delighted, certainly, but not surprised.
And, again: these are great guys. We love them. They’ve got hearts as big as the great outdoors. But. Well… when you get these guys together, crassness transpires.
As a brewery, we sponsor a team to raise money, but a lot of the riders do it to have a good time. And these guys know how to have a good time.
And this interview was definitely a good time.
Consider yourself warned.
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