New summer, new us!
We’ve been in the process of revamping our merch this summer, and, since summer is almost over (sad face), we wanted to give you a rundown of some of the new stuff.
Check them out below!
Things have really been gearing up with our new distribution arm, Cape Beverage! We’re now distributing through all twenty-one counties in New Jersey, and we’ve been getting tons of new fans through our sampling program.
We’ve recently hired several Brand Ambassadors — bright, interesting, outgoing people who love Cape May Brew Co. and know everything there is to know about our beers.
You can find them behind a brightly-colored, completely unmissable CMBC-branded table, handing out samples of our brews at a liquor store near you. Keep tabs on the calendar on the Cape Beverage website for details!
Our Sales Assistant Jenna Rae Copson has been leading the charge for our sampling program, so we sat down with her to get the deets.
With an extraordinarily long resume in the industry — including several years with our distributor in the region — it wasn’t a difficult decision to bring on Ashley Pike as our newest representative as we expand westward into Pennsylvania.
“Ashley’s got strong relationships with a number of retail accounts in the Lehigh Valley and Berks and Lancaster counties,” says Director of Sales Bill Zaninelli. “She’s enthusiastic, knowledgeable, and has a strong will to succeed. It doesn’t hurt that she loves Cape May Brewing Company, and she loves being a part of it.”
Our Pennsylvania Regional Sales Manager, Erin Gale, is happy to have her as part of the team, as well.
“Ashley has great existing relationships with our customers in the new markets, particularly the Lehigh Valley,” she says. “She has a great work ethic and a fantastic ‘can-do’ attitude, and I’m happy to have her on the Pennsylvania team.”
One of the great things about this industry — aside from all the awesome beer — is that we get to collaborate with awesome people from around the country.
Last year, during hops selection, we stopped by Great Notion in Portland, Oregon, to brew up a Strawberry Salt Water Taffy IPA called Strawberry Taffy.
This year, they’ve returned the favor, with owner James Dugan stopping by our Production Facility with his brother Matt to help brew our batch of Strawberry Taffy, due to hit taps and cans by the end of the month.
We sat down with the both of them to get the lowdown on this collaboration.
This beer has been aging in stainless for about a year. In the fast-paced world of brewing, a year can be a long time.
Last year, we asked each leg of the production team — lab, packaging, cellarmen, and brewers — to design a beer. Bière de Mineur is the brewers’ addition to the mix.
So, Bière de Mineur has been aging so long that one of the guys whose idea it was doesn’t even work here anymore and another is in a completely different position.
After eight years, we’ve brewed a significant number of beers — nearly 400 on Untappd right now. In that time, we’ve certainly decided upon a few favorites, but, sadly, we can’t brew them all.
Our sour IPA, Corrosion, is one of them — a favorite around the brewery, but it didn’t make it onto the schedule this year.
Regardless, when we first brewed the latest in our Barrel Aged Series two years ago, Corrosion was still on the schedule and inspiring our Innovation Director Brian Hink.
While Possibly Maybe is definitely a different breed of cat — it’s a barrel-aged, dry-hopped golden sour — the similarities between the two are evident.
Since delivering beer in a brite tank isn’t exactly feasible, the folks out in our Packaging Department are our front line in making sure that you get your beer in a way it can fit in your fridge.
“When I met Jimmy, he came across as a hard worker,” says Packaging Manager Mark Graves. “He’s proven to be exactly that, as well as detail-oriented and a great fit for our department. He’s been an enormous help as we ramp up our production over the summer.”
Deciding which legacy beers to nix and which to bring back is a difficult process.
We know you have favorites. So do we. However, after eight years of brewing and, at the moment, 381 beers on Untappd, we simply can’t brew them all. If we tried, we’d never sleep and you’d only get one pint of every beer.
No one wants that.
Furthermore, we need to have the chance to brew up your next favorite beer. That’s the nature of the industry: if craft beer drinkers wanted to drink the same thing day in and day out, we’d brew nothing but Cape May IPA.
But you don’t. And neither do we.
So, each year, some beers end up on the chopping block — sometimes, some long-held favorites. It’s disappointing, but we have to do it.
Watermelon Wheat almost didn’t make the cut. Almost.
But, through a series of unexpected events — and a few champions throughout the brewery — not only is it back, but we’re canning it up for the first time — just in time for National Watermelon Day on August 3rd.
In 1996, Steve Izenour, an American architect, urbanist, and theorist, had some thoughts for the revitalization of Wildwood, a mere stone’s throw from the brewery. In a letter to Jack Morey, the second-generation owner of Morey’s Piers, he advised against attempting to become another poor, homogenized imitation of a Disney theme park.
“Rather, your strategy should be to make the most of what you have,” he wrote. “What Wildwood is, is one of the last really down and dirty, TACKY with a capital T, beach resorts. What you need to do is take Tacky to new heights.”
Now celebrating their fiftieth year of business, Jack Morey and his team have been concentrating their efforts over the past twenty-three years on doing exactly that: creating a destination of such refined Tackiness that not even Disney could beat them at their game.
And, to help celebrate, we brewed up a crisp, clean, and ridiculously approachable Kölsch-style ale, Wild Wooder, available at eateries throughout the Piers.
It’s one of our favorite random, made-up holidays at CMBC: IPA Day is on Thursday, August 1! We don’t know where it came from, but we’re excited nonetheless!
A day to celebrate one of the most popular and widely-imbibed beer styles known to man? You know that’s something we can totally get behind.
We caught up with the Brew Crew to find out which of our tasty IPAs is their favorite, and how they will be celebrating.
Check it out!
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