This industry has the tendency to lead you places you never thought you’d be. Sour beer festivals in Indiana, for example. Smelling hops in Oregon. Tourism conferences in Boise.
They’ve all been amazing experiences for the attendees — we learn a lot at conferences, we make a ton of important connections at beer festivals, and selecting hops is all part of the business.
However, if you’d asked us ten years ago if we thought we’d ever be on the back of a tractor, sitting on a bale of hay, getting a tour through a gigantic grain farm in Shiloh, NJ, we’d have slapped the beer out of your hand.
Yet, it’s the unknown places in our backyard that can be the most rewarding. That’s why, when Hillary and the folks from Rabbit Hill Farms hit us up to attend a thank-you picnic on the farm, we didn’t hesitate to say yes.