Sometime last year, we introduced you to our Sampling Program. We hired a bunch of Brand Ambassadors — smart, friendly folks who descend upon your local bottle shop or liquor store, set up a brightly-colored table and display, and entreat upon you to try our beers.
Yeah. It’s a good gig.
In fact, things have been going so well that we’ve had to add a few more Brand Ambassadors. We’ve opened up the Reading/Lehigh Valley, and we’ve needed a few on hand to help us pick up the slack in our existing territories.
“I am so fortunate to have been able to add these four to our slew of Brand Ambassadors recently, totaling 11 team members,” says Sales Assistant Jenna Rae Rohana, who heads the program. “They all have a serious passion for craft beer and extensive knowledge of the industry. Mary D, Michelle, Casie, and Walt are all extremely reliable and great team players, which aligns very well with our CMBC family vibes here. I have received nothing short of positive feedback on their performances at samplings from fellow CMBC sales managers, store owners, and managers, as well as happy beer drinkers. I am thrilled to have these four on my team. Keep up the good work!”
Meet your new Brand Ambassadors!