From the ICYMI files….
(…that’s In Case You Missed It for the uninitiated….)
…Ryan was on Varney & Co. on the Fox Business Network, discussing President Trump’s proposed tariffs on aluminum imports!
We work in a highly regulated industry. We’re the only industry that has, not one, but two Constitutional amendments — and amending the Constitution is hard. You need a two-thirds majority in Congress, and that never happens.
One of the peccadillos of this business is what we call the three-tier system: producers, distributors, and retailers. The lines between those tiers frequently get a little blurred and they vary from state to state. For example, we routinely sell our product from the Brewtique as a retail product, and we’ve been successfully self-distributing since we opened our doors.
The one thing all of the states agree upon — because of that pesky Commerce Clause in the Constitution, the federal government makes us agree — is that producers cannot cross state lines with their product. For that, we need a distributor — which is why we contract through Origlio Beverage in Pennsylvania. They come to Cape May with several empty trucks and fill them up to the brim.
If you’re familiar with The Bog — and, if you’re a fan of CMBC, you’re definitely familiar with The Bog — you’re probably aware of the trials and tribulations we’ve experienced in canning it. In order to really make it shelf-stable, it needs to be pasteurized, and that’s not something we can do in Cape May.
But. There are breweries out there that are able to pasteurize it. Unfortunately, none of them are in New Jersey.
So, we could brew The Bog here and install a gigantic pasteurizer that would take up half the brewery and have no room for anything else.
Or we can contract brew The Bog through someone with the ability to pasteurize, but we’d still have to pay a distributor to bring it back home.
We could simply open our own distributorship and do it ourselves.
So, that’s what we’re doing.
Enter Cape Beverage.
It’s nice when our reputation precedes us.
Rhinegeist’s Rare Beer Fest is invite-only, so, when Events Coordinator Randi Friel got wind of the festival, she shot them an email to find out more.
“Once I shot them the email,” she says, “another person at Rhinegeist got back to me immediately, saying that they’d heard of us and would love for us to come.”
So, this weekend, Sales Manager Mike Laferrera and Distribution Manager Justin Vitti are packing up some Coastal Evacuation with Brett and BeerConnoisseur’s Best Beer of 2017, The Topsail, and heading to Cincinnati!
Each year, the major hops producers in the Pacific Northwest extend an invitation to some of the more prominent breweries to select their source of hops for the next production year. It’s an honor to be asked, and those of us who venture out west get their choice of crops, while others gets the commercial blends that they end up producing.
Last week, Ryan and Head Brewer Brian Hink visited three of the largest producers of hops in the world.
“It was a really good year this year,” Ryan says. “Everything we saw this year was really nice. The Azacca was really nice this year, and the Centennial was great. All of it. It was a good week. It’s such a great experience being out there. We’re really fortunate to be invited.”
We got together with Brian for a little Q&A. While they were there, we sent along photographer Conner Allen who got some seriously killer pics. Check ‘em out!
As far as CMBC is concerned, 2018 will go down as the Year of the Collaboration.
While they were traveling throughout the Pacific Northwest, faithfully choosing the crops of hops we’ll be using over the next year, they had the chance to stop by Great Notion in Portland, Oregon, to devise yet another collaboration beer to add to our quickly-growing portfolio.
Last week, the Brew Crew descended upon Denver for the Great American Beer Festival. With some 800 breweries pouring over 4,000 beers, it definitely earns its name.
“Crushin’ It crushed it,” said Social Media and Graphic Design Alchemist Courtney Rosenberg. “People came back for it multiple times. Concrete Ship got listed as one of the funniest names by DiningOut Denver & Boulder.”
Sounds like it was a great weekend! Check out the pictures below!
They say you can’t judge a book by its cover, but in the beer world, that’s exactly what we attempt to do on a regular basis.
When you’re walking down the beer aisle or perusing the coolers in your local shop, we know that an interesting label design is what’s going to pique your interest. If it catches your eye, you’re more likely to pick it up and give it a read.
That’s why graphic design is so important to breweries.
This past weekend was a whirlwind in our nation’s capital!
The crowd at SAVOR was really diggin’ Phantom Crew. A fellow brewery owner mentioned that it was the best Flanders-style Red that he’s ever tasted and he kept sending people to our booth to check it out.
We had a blast at Bar Deco, and we ran into a number of our fans at Boundary Stone. It was great — and just a little surreal — to see so many people in DC wearing our swag.
You can tell we had a great time. Check out the pictures below!
One of the things we truly love about this business is the fact that beer brings people together. New friends and old can gather together over a pint and find some common ground.
This is true, not only of friends, but of the breweries themselves. We’re lucky in New Jersey that we have a ton of great beer coming out of this state — and, considering the fact that the law that really opened the floodgates for breweries only hit the books in 2012, we’re all relatively young and eager.
That’s why, when the subject of a collaboration with Carton Brewing up in Atlantic Highlands came up, we both jumped on board. Our Brew Crew was up there this week to brew up a very special brew.
Next weekend is a big weekend in DC!
Not only will we be releasing Rosé du Gose and L’Attitude, but it’s the weekend of SAVOR — one of the swankiest beer festivals in the country, and Ryan will be taking part in the Brewers Association’s annual Hill Climb.
So, while Ryan is busy working on behalf of New Jersey’s breweries, talking with our legislators and imploring them to support legislation to help us out — like… killing that tariff on steel so our keg prices don’t go through the roof — the rest of the Brew Crew will be livin’ it up federal government-style in DC!
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