Brewery Blog - Straight to the Pint

"I come here every day hoping to have fun. If we’re all having fun at work, then it’s a good day.”

Thu Aug 13 2020

Brew Crew

Welcome Jonathan!

One of the great things about working in the Tasting Room is that, while it’s a great full-time gig, it’s also a fun second job for a lot of people in many different walks of life. From retirees to teachers, it’s a great job if you’re looking for some extra cash in a fun environment at a great company.

Now, we can add full-time firefighters to that list.

“Jon was hired just a few days before we went into quarantine and never actually got to work a shift,” says Tasting Room General Manager Chris Costello. “Since reopening, Jon has been one of the hardest workers in the Tasting Room: he comes in every day ready to complete whatever is asked. Being a firefighter he also brings a strong sense of safety to the team, and his skills are constantly being utilized.”

Welcome Jonathan Edwards!

“It brings me back to being a kid eating a big slice of watermelon after a long day playing in the surf."

Thu Aug 13 2020

Beer School

Two Spectacular Releases!

It’s a double-release week!

We love it when we get to release two beers in one week — there’s a lot of buzz around the Tasting Room, preparing for the influx of fans, and getting excited about a new brew on the menu.

Regardless of our excitement about releasing two beers, these are two beers that you should definitely be excited about.

The first, an old favorite: Watermelon Wheat! And the second, a new favorite: Strawberry Sunset!

Both release on Friday, only through the Tasting Room!

“I plan to be here for a good, long time.”

Thu Aug 13 2020

Brewery Buildout

We’re Hiring!

The hits just keep coming in 2020 — first a global pandemic, then the worst economic downturn since the Great Depression. Luckily, the brewing industry was considered essential throughout the pandemic, and Cape May Brewing Company and Cape Beverage have been able to weather the storm.

In fact, we’re hiring for three positions: Tasting Room Manager, CDL Distribution Specialist, and Brewer.

“Oh sure, it's easy to pick holes in a story about a weather system that makes it possible for sharks to fly and take to the streets, but that's the whole point of movies like this: fabulous in-home commentary.”

Thu Aug 6 2020

Fun & Random, Local Interest

Shark Week

It’s the most terrifying week of the year — well… aside from literally every other week of 2020 — Shark Week!

One of the most anticipated weeks of the summer, over the past few years, it’s grown from a week of informational programming on the Discovery Channel to a celebratory week regaling the truth and the myth of sharks, shark attacks, and shark lore.

On an episode of 30 Rock, Tracy Jordan compelled us all to “live every week like it’s Shark Week,” and at Cape May Brewing Company, we will heed his advice with an event celebrating everything we love about Shark Week!

“Everyone is so helpful. When you have a problem, they actually care, rather than putting it off to the side.”

Thu Aug 6 2020

Brew Crew

Welcome Caitlyn!

As the COVID-19 pandemic hit, we were in the midst of bringing on a few new faces in the Tasting Room. Luckily, as the pandemic has dragged on, several of them have proven themselves to be a fantastic addition to the team.

Including Caitlyn Crain.

“Working with Cait has been a great experience!” says Brewtique Manager Kaitlyn Smith. “She started as the COVID quarantine started and has brought such a positive attitude to work every single day. She has been a quick study in the Brewtique and always has great suggestions to make us even more efficient. She has a fantastic sense of humor and a super friendly personality which both our customers and staff love! She jumps right in to help whenever she can and has been an awesome addition to our team!”

Welcome Caitlyn!

Emily, Marry Me? JK, Beer Me.

Thu Aug 6 2020

Fun & Random, Local Interest

Banner Planes

It’s not a day at the Jersey Shore without a few traditions. You’ll need a cone from Kohr Brothers — that’s a given. We could debate all day about who’s got the best pizza, but you know you’re getting a gigantic, oversized slice from somewhere. At some point, a gull will steal some food from a soon-to-be-crying child.

And you will see a banner plane.

Several times throughout the day, a small, single-engine plane will fly overhead, trailing behind it a banner advertising… well… just about everything.

Including Cape May Brewing Company.

If you’ve seen our banners, you already know that they definitely create some conversation. And now, you could win a prize if you post a shot to your Instagram!

“It's almost as if the folks in production threw in some summertime good vibes as one of the ingredients."

Thu Aug 6 2020

Beer School

Grapefruit Hard Seltzer

At Cape May Brewing Company, we’ve been brewing beer pretty well for nearly a decade. We’ve had our ups and downs, our strikes and gutters, our winners and losers, but, for the most part, we’ve done a pretty good job brewing beer.

But, we also know that we exist in an extraordinarily dynamic industry. Things change. Tastes change. Styles come and go, some with more staying power than others.

And that’s one of the great things about this industry — while we’d probably be fine sticking to brewing only our core brands of Cape May IPA, Coastal Evacuation, Always Ready, Cape May White, and Devil’s Reach, that doesn’t exactly align with our Core Value of Fostering Creativity. The variety of products that we produce is one of the most important aspects of Cape May Brewing Company.

Yet, every so often, a movement in the broader industry comes along and shakes things up a bit. And, you know, we like shaking things up.

The surge in popularity of hard seltzers was one of them. So, we’re proud to release our entree into the seltzer ring: our Grapefruit Hard Seltzer releases in cans for the first time on Friday, only available through the Brewtique!

Tue Aug 4 2020

Brewery Buildout

Suspending Home Delivery

When Governor Murphy allowed for home delivery from breweries beginning in March, Cape May Brewing Company immediately pivoted to offer this service to Cape May, Atlantic, and Cumberland counties. With this new program, everyone who suddenly found themselves confined to their homes was able to continue to enjoy our products.

Since the stay-at-home order has been lifted and we’re seeing increased traffic to our Beer Garden and Brewtanical Garden, we’ve made the careful, thoughtful, and intentional decision to suspend our home delivery program, beginning today.

Our fans will continue to have the ability to order our products online for curbside pickup — including preorders of our upcoming Grapefruit Hard Seltzer, beginning Thursday night at 7pm. In addition, we hope that you continue to give your patronage to our statewide network of retailers: you can find one near you at our Beer Finder.

We owe a debt of gratitude to the fans who have used this service over the past few months, and we hope to see you again soon at the Tasting Room!

“There’s a good reputation, which makes selling our product easier. The beer is good, and people know that. So, I want to see where it goes and how big and strong the company can get.”

Thu Jul 30 2020

Brew Crew

Welcome Paul!

Just prior to the COVID-19 pandemic, we were looking for a Sales Manager to cover our Middlesex-Mercer-Hunterdon-Somerset territory. At the time, we didn’t know how the world would be changing a few weeks later, and, in hindsight, bringing on the wrong person could have been disastrous.

Luckily, we found the right person: Paul Minore.

“He’s been in the business for years, and he knows his stuff,” says Director of Sales Bill Zaninelli. “And he knows Jersey, too. He trained for two days and took over the route without a problem, hitting the ground running. He’s signed accounts that we couldn’t get before. Our clients like him because he gives them personalized service — he’s a good communicator. We’ve got a great team in the northern part of the state, and he fit right in.

“He’s our quiet assassin. He’s everything I would want in a Sales Manager.”

Welcome Paul Minore!

Because you haven’t yet been there!

Thu Jul 30 2020

Brewery Buildout

Top Ten Reasons to Visit the Brewtanical Garden

These days, it’s difficult to find a place to hang out with friends over a cold beer. Seating everywhere is limited, it can be a little intimidating, and some places threw a few tables in a back alley and called it “outdoor seating.”

Thankfully, there’s plenty of space down here at the Cape May Airport. We’re lucky enough to have been able to convert some of it into our new Brewtanical Garden!

But, maybe you haven’t had the time to check it out. You’ve probably been busy, working on your new quarantine hobbies, working in your quarantine garden, writing that quarantine novel you’ve finally found the time to write.

Take a break! You totally deserve it.

And we’ve got the top ten reasons for you to try our new Brewtanical Garden!

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