Our brews have taken home two more awards, this time from the World Beer Championships, bringing our 2015 total up to 13. Huzzah!
We’ll get to the winning beers in a minute, but first, a little about the WBC.
“Ours is the oldest international beer competition in America, since 1994,” says Jerald O’Kennard, Director of The Beverage Testing Institute, which puts on the whole shebang. “And we were the first to use the consumer accepted 100-point scale for beer to succinctly and quantitatively communicate a beer’s level of quality to consumers.”
Other things that set WBC apart?
A dedicated tasting lab with a climate-controlled storage facility, no more than 35 products tasted by judges in a given day in order to limit palette fatigue, and morning-only tastings since that’s when tastebuds are most sensitive.
“We provide an environment for highly experienced and trained professionals in the beer trade to evaluate a brewer’s creative expression
and decide if they made good choices to arrive at a pleasurable product, and then measure that level of pleasure with our hedonically-based scale that holistically measures the total experience of a beer, not simply the sum of its components.”
We’re not totally sure what ‘hedonically-based scale’ means, but we do know we love the super flowery descriptions the WBC judges derive from it. We’ve included them below so you can get a kick out of them, too.
Flavors of buoyant orange marmalade, anyone?
Devil’s Reach (silver medal, 86 points): Aromas of lemon pepper muffin, quiche, and caramelized carrots with a supple, lively, effervescent, fruity medium-to-full body and a warming, engaging, medium-length orange marmalade, pepper, and turnips finish. A zesty, peppery Belgian ale that will pair well.
Tripel Wreck (bronze medal, 84 points): Aromas of cheese popcorn, bean salad, fruit pastry, and bark and leaves with a supple, tangy, effervescent, fruity medium-to-full body and a warming, buoyant orange marmalade, salt and pepper, honeyed spiced apple, and carrots finish. A earthy, fruity beer for the table.