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The Official Blog of Cape May Brewing Company
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Overheard At The #YOPO Release

Yesterday was the big day — we tapped #YOPO. Doors opened at noon, and by 12:22, we’d kicked the first keg. By 12:53, we’d kicked the second. People on site — who were lined up and waiting for us to let them in — described the beer as “light and citrusy,” “delicious,” and “HOLY GUACAMOLE, THAT’S GOOD!” Here’s what else we overheard:

“I wouldn’t say I’m nervous about the amount of people about to descend upon the brewery; we’ll bust through it! I  just hope they know they’re only allowed to have one each…” –Tasting room associate Courtney Gingrich, far right, Litiz, PA:

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“If you can’t get to Philly to actually see the Pope, having #YOPO is the next best thing.” — Ginny Murray with husband Hugh, North Cape May:

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“The brewery’s next topical release? Well, it’s fall, and Trump’s running for president. How about, instead of a Pumpkin beer, a Trumpkin beer?” –Phil Szczur (right), Cape May County:

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“I first heard about #YOPO by surfing the local internet.” — Renee McComas, Goshen:

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“This isn’t at all sacrilegious. #YOPO honors the Pope’s visit, and shows the diversity of his appeal.” –John Cooke, Cape May, with CMBC blogger Diane Stopyra:

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“If we could ask the Pope one question, it would be: ‘What kind of beer do YOU drink?'” – M., L., A., R., and M., Cape May County:

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“It feels fantastic!” — Donna Wicker, Philadelphia, on being the first in line for a #YOPO growler:

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“I had to wear a Dallas jersey today… they won last night!” — Troy Boone Jr with Amanda Angjelo, Atlantic City:

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“Yep, this beer definitely lives up to its tagline, “unholy amount of hops”… and it’s great! — Jim and Lindsey Zolna, Kim Bare, Patty Cullen:

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Thanks for coming out, guys. Now go in peace.

(Big thanks to Aleksey Moryakov and Exit Zero magazine for snapping these photos.)

Keeping Up With The #YOPO Craze

Our #YOPO (You Only Pope Once) release, meant to commemorate Pope Francis’ visit to Philly this month, is still garnering attention from major media outlets. The latest to shoot at the brewery in recent weeks? Fox and Friends morning show.

Anchor Anna Kooiman and her crew arrived to the tasting room at 8:03am, before sampling the beer of the hour and calling it “delicious.” Then, Ryan led them to our main production facility, where Anna was a good enough sport to wear safety goggles before adding some hops to our kettle. 

“It was fast and furious and we had a lot of fun,” says CMBC’s Marketing Guru Alicia Grasso. “Anna was so enthusiastic and her crew were a pleasure to work with.”

The segment should air — tentatively — on September 14 between 6 and 9am, or on the weekend before (we’ll keep you posted as we learn more).

In the meantime, here are some #TBT pics for you…

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ryan and anna

 

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#YOPO Goes Viral — Here’s (Some) Of What’s Being Said

The story of our #YOPO (You Only Pope Once) beer is spreading like gossip at a sorority party. Outlets from Philly to Chicago to Washington to Hawaii to New Zealand want a piece of this papal news, so we’ve curated a list of media soundbites for your reading pleasure. Which have been divinely inspired? See for yourself…

“Hey, maybe the Holy Father will even swap #YOPO in during the Eucharist. Well, if I can’t be there for that, well, then FOMO.” –David Greene, NPR

“Even breweries are getting in on the papal visit. The Cape May Brewing Company, in the seaside town of Cape May, N.J., has created a pale ale to mark the occasion.”–The New York Times

“Argentinians like their beef rare — as rare as a papal visit to the City of Brotherly Love. Few beers are as satisfying with a fresh, juicy, simply grilled steak than a hoppy pale ale. The peppery, piney and citrusy hops are all the seasoning you need to complement the beef’s meaty flavor and its salt-and-pepper crust.” –Evan Benn, Miami Herald food editor, Esquire beer columnist
 “Is it blasphemous or genius or somewhere in between?” --People magazine

“Get it while you can… unless you’re the kind of person who’s willing to wait for a ‘second coming.’” –Food and Wine

“You know how people sometimes  see the image Jesus in a slice of toast or the Virgin Mary on a dog biscuit? Well, around these parts, people will be seeing Pope Francis in the golden glow of a glass of beer.” –Philadelphia Business Journal

“It’s called YOPO. That stands for ‘You Only Pope Once.’ Ask a youth if you still don’t get it.” –Washington Post

“This isn’t even remotely local, but it’s awesome.” –Albuquerque Business Journal

“The idea that they sat in their offices and decided to call their pope inspired brew ‘YOPO’ meaning ‘You Only Pope Once’ and claiming the brew has an ‘unholy amount of hops’ is so white that I have decided that not only are these guys the whitest guys on the planet but I will try everything in my power to get the Pope to take a sip of the YOPO brew, if it’s the last thing I do.” –Barstoolsports.com

“It could be a jocular pontifical greeting: Yo, Po (pe)!… It’s eminently quaffable to match the affable Pontiff!” –examiner.com

“For most Americans and most Pennsylvanians, the trending Twitter phrase “YOPO” – You Only Pope Once – will hold true. Pope Francis’ visit to the Philadelphia marks a once in a lifetime occasion for most residents.” –topix.com

“Dubbed as ‘the people’s Pope,’ Pope Francis goes about his life just like everyone else. He rides the bus on occasion, he pays for his own hotel room, he is just like you and I… Clearly, the sign in America that you are beloved and cherished is a beer inspired after you!” –AOL.com

“В США выпустят ограниченную партию пива в честь Папы Франциска. Об этом сообщила компания Cape May Brewing. Пивовары решили назвать напиток YOPO, что является аббревиатурой фразы You Only Pope Once (Папой бываешь только раз).” –Russia’s gaudete.ru (rejoice.ru)

 “Pope Beer! Amen!” – Cat Country 107.3

“If you really want to cash in on Popemania and get Philadelphia-area residents excited about the pontiff’s visit, what do you do? Give. Them. Beer.” –Newsworks

 “I’m pretty sure Yopo is also a hallucinogenic seed found in Central America.” –Trivia-happy commenter on Reddit.

The Best #YOPO Tweets So Far

The story of our #YOPO (You Only Pope Once) beer has gone viral. Outlets from Philly to Chicago to Washington to Hawaii to New Zealand want a piece of this papal news so, of course, the Twittersphere has picked up the buzz. Here are the #YOPO tweets that have made us chuckle so far, and we’ll keep the list updated…

https://twitter.com/wildaboutit/status/632135111467737088

 

Pope Prep

To commemorate Pope Francis’ visit to Philadelphia this September, we’re releasing a beer called #YOPO, or ‘You Only Pope Once.’ emoji

We played around with the idea of a beer made with Argentinian hops, in order to pay homage to the pontiff’s home country. Here’s the email our Prez Ryan sent to several Argentinian breweries:

Hola, Mi nombre es Ryan y yo ejecutar una cervecería (capemaybrewery.com) en los EE.UU.. Quiero hacer una cerveza con lúpulo argentinos, pero no puedo encontrar ninguna para comprar. ¿Sabes dónde puedo comprar saltos argentinos o podemos comprar una pequeña cantidad de usted? Necesito unos 5 kilos.
Saludos,
Ryan

We also considered incorporating other unusual ingredients, like yerba mate, a caffeinated beverage made from the flora of South American rainforests and a favorite drink of Pope Franics.

But, alas, it’s not easy getting foreign hops through customs. And exotic rainforest teas aren’t  the most practical, either.

canonization_2014-_the_canonization_of_saint_john_xxiii_and_saint_john_paul_ii_14036966125So we settled on something even better: a pale ale containing an unholy amount of hops – about three pounds per barrel. This amounts to nine varieties, including several – like Simcoe and Citra — which were named “winners” in a recent report from the Brewers Association for being types most lusted after by craft beer makers.

“The final product pairs great with a nice cut of Argentinean beef,” says CMBC sales rep Justin. (Heh.)

#YOPO will be available at our tasting room beginning Monday, September 21, and in accounts throughout Philadelphia and New Jersey mid-September.

“We’re always looking for ways to push the envelope,” Ryan says. “At the same time, it’s never a gimmick we’re after. #YOPO will get a laugh from pop culture enthusiasts, sure, but it’s also a tasty and layered beer in its own right.”

We can’t wait for you to try a heavenly pint.

In the meantime, follow CMBC’s social media channels to check out the Pope, er, the Flat Pope, as he comes on the beer journey with us.

First up: kegging!

 

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