If you’ve ever been to a production brewery, you know that it’s one of the most wonderful-smelling places on the planet. Seriously. Walk into our production facility one day — escorted, of course — and simply stand there and inhale.
There’s once each year that it smells better. One time each year where the aromas from the production floor are even more intoxicating than the beer.
That’s the day we juice up our Watermelon Wheat.
Everyone gets involved, chopping up some 2,700 watermelons and adding them to the gigantic watermelon frappe we’ve got going on.
Watermelon Wheat releases August 3rd — National Watermelon Day! It’s suggested that, in order to celebrate National Watermelon Day, you have watermelon with every meal.
We suggest having Watermelon Wheat with every meal. Even brunch. Why not?
Check out the pictures below! They’re not scratch-and-sniff, so you won’t be able to smell anything, but… take our word for it.