Deciding which legacy beers to nix and which to bring back is a difficult process.

We know you have favorites. So do we. However, after eight years of brewing and, at the moment, 381 beers on Untappd, we simply can’t brew them all. If we tried, we’d never sleep and you’d only get one pint of every beer.

No one wants that.

Furthermore, we need to have the chance to brew up your next favorite beer. That’s the nature of the industry: if craft beer drinkers wanted to drink the same thing day in and day out, we’d brew nothing but Cape May IPA. 

But you don’t. And neither do we.

So, each year, some beers end up on the chopping block — sometimes, some long-held favorites. It’s disappointing, but we have to do it.

Watermelon Wheat almost didn’t make the cut. Almost. 

But, through a series of unexpected events — and a few champions throughout the brewery — not only is it back, but we’re canning it up for the first time — just in time for National Watermelon Day on August 3rd.

If you’ve ever been to a production brewery, you know that it’s one of the most wonderful-smelling places on the planet. Seriously. Walk into our production facility one day — escorted, of course — and simply stand there and inhale.

It’s heaven.

There’s once each year that it smells better. One time each year where the aromas from the production floor are even more intoxicating than the beer.

That’s the day we juice up our Watermelon Wheat.

Everyone gets involved, chopping up some 2,700 watermelons and adding them to the gigantic watermelon frappe we’ve got going on.

Watermelon Wheat releases August 3rd — National Watermelon Day! It’s suggested that, in order to celebrate National Watermelon Day, you have watermelon with every meal.

We suggest having Watermelon Wheat with every meal. Even brunch. Why not?

Check out the pictures below! They’re not scratch-and-sniff, so you won’t be able to smell anything, but… take our word for it.