The journey is its own reward.

Go the distance.

Work hard, play hard.

You’re always out to better yourself. Your biggest competition is you. You push yourself each and every day to get better and better, and you don’t take good enough as success.

And, for that, you deserve a beer.

That’s why, on Saturday, in conjunction with the inaugural Beach to Brewery 10K, we’ll be releasing Finisher, a Kölsch-style ale, to celebrate the winner in each of us.