Over the two-and-a-half years we’ve been brewing Crushin’ It, one thing is certain: our fans absolutely love this beer.
And for good reason! Who would have thought that an IPA with orange juice could be so delicious and so refreshing and so completely hit the spot in every imaginable way?
From a beer that began as the winner in one of our internal homebrewing competitions to scaling it up this month and completely selling out of it within a few weeks, we’re extraordinarily gratified that our fans have embraced this beer so thoroughly.
In fact, earlier this week, we released yet another small batch of Crushin’ It in the Brewtique, and the response was exactly what we expected: our fans went crazy for it.
While our fans love this beer, our experience with Crushin’ It this year has been a wild ride — for us, for our fans, and for a brand we have all come to know and love.