Our faithful fans know that when they come to the Tasting Room, they’re in for a treat. It’s the only place in the world that they’ll be able to get all of our current brews, placed gingerly behind the bar for your drinking pleasure.
However, our faithful Designated Drivers often ask, “Can I get a Diet Coke?”
Well. No. You can’t get a Diet Coke. Since we’re a beverage company, we’re not going to sell you something that someone else made. More importantly, we’re definitely not going to sell you a carbonated pint of high fructose corn syrup and caramel coloring.
And our ginger ale really took off. “The unicorn of ginger ales,” he says, it’s got a flavor completely unlike commercial ginger ale. It actually tastes good.
“It’s all fresh ingredients,” he tells us. “Fresh ginger, fresh lemons, and pure cane sugar. No other ingredients or preservatives.”
You can taste the fresh ginger — there’s a spiciness to our stuff that you’re not going to find in commercially-available ginger ales.
“When you drink it, there’s a slight burn to it,” Mop Man says, “which is how fresh ginger ale should taste. Not that bubbly sweet water. It’s an old-time ginger ale like people used to get.”
Furthermore, when you look at the ingredient label for one of the big guys, the first ingredient is usually water, then the next four are preservatives, colorings, high fructose corn syrup, and ginger extract.
Yeah. We don’t play that at CMBC. We don’t play that with our beers; we’re not going to do it with our sodas. We have a commitment to quality here at CMBC that we take very seriously.
So that’s why we’ve decided to start bottling it. Welcome “Choppy” to CMBC’s lineup!
Available Friday, April 27th in the Brewtique, Choppy will be available in $7 four-packs and $40 cases. No more growler fills, but our faithful Designated Drivers can still get pints at the bar.
For now, Choppy will only be available at the Tasting Room, but over the next few weeks we’ll be distributing it to some of our local accounts. How great would it be to be able to get a Moscow Mule or a Dark and Stormy at your favorite bar made with Choppy instead of one of those ginger ales that comes out of a big, plastic bottle?
“But we’re gearing up,” Mop Man says. “Remember, when we opened the brewery five years ago, we only made 12 gallons of beer at a time. Once we get bigger with the sales and see what demand is, we’ll increase production.”
That would require quite a bit of investment in terms of infrastructure at the brewery. We’d need large kettles to add all of the ingredients — and with whole, fresh ginger and fresh lemons, we’d need somewhere to put all of them. We’d need dedicated tanks to cool and carbonate the product. We’d need another truck and driver to deliver it.
Furthermore, Choppy is the very definition of “handcrafted.” We’re chopping the ginger ourselves. We’re juicing the lemons ourselves. This isn’t mass-produced ginger ale: this is honest to goodness craft soda. We’d need to hire a phalanx of choppers to get Choppy at a level where we can distribute it on par with our beers.
But… you never know.
In the meantime, you’ll be able to get your fill of Choppy at the Tasting Room and bottles in the Brewtique. Swing down and pick up some!