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They definitely deserve a beer. And we’re proud to give it to them.

Cape May Brewing Co. Salutes the Coast Guard with Always Ready

There are lots of reasons people come to Cape May: the beaches, the restaurants, the arts and culture, the nightlife. But 4,000 of our visitors each year make Cape May their home for eight weeks — adopting our town as their own as they endure their basic training period at the Coast Guard Training Center.

Since 1982, Cape May has been home to the Coast Guard’s only Training Center. Each and every active-duty Coast Guardsman who toils to keep our shores safe has spent time in our shore town.  

We’re the Coast Guard’s Hometown, and we wear that title proudly. It’s only fitting that, on  February 8th, Cape May Brewing Co. honors that status the best way we know how: with a beer brewed in their honor.

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“So, I made an executive decision to buy more cans, stress the shit out of [Director of Brewing Operations] Jimmy [Valm], and make it all year long.”

#FlagshipFebruary

While we love our millennials, we know that they get saddled with the slow demise of everything every previous generation ever held dear.

Chain restaurants. Home ownership. Cereal. Golf. Motorcycles. Yogurt. Soap. Diamonds. Fabric Softener. Banks. Tuxedos. Department stores. Designer handbags. Gyms. Lowes. Football. Oil. And freakin’ napkins.

While some of those things deserve to die — screw you, yogurt! –, it appears that millennials are now being slapped with killing the flagship beer. And we don’t think that’s fair.

“A lot of beer drinkers have developed a sort of ADD with respect to the beers they drink, so going for a glass of beer at the bar or pub becomes less a pleasant distraction and more a relentless search for what’s new and exciting. In this mad rush towards the unusual and unknown, we tend to forget the great, familiar and still-wonderful beers that guided us all along the path to the craft beer renaissance,” says beer journalist Stephen Beaumont in an article at Forbes.

So, Beaumont decided to bring back the flagship. He’s launching a campaign called #FlagshipFebruary to remind everyone — millennials included — just how awesome our tried-and-true stalwarts are, and we’re definitely jumping on board.

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Always Ready was designed specifically for heavy dry-hopping of tropical and fruity hop varieties.

Extra Ready

A lot of the time around here, we’ll brew a beer and absolutely love it but think in the back of our heads, “This could still be better if we….”

And that’s the fun thing about this business. We always get a second chance. While we strive for perfection in everything we do, with almost everything, hindsight is 20/20 and almost always involves more hops.

Take Always Ready, for example. By all accounts, Always Ready is an unbelievably good beer. It’s well-balanced, juicy, floral, and has an ABV that isn’t going to have you dancing on the table after two pints. (Unless you really want to dance on the table. In which case, live your best life. We won’t judge.)

Either way, our philosophy around here is that anything can be made better. In fact, it’s one of our Core Values: Make It Better.

So, when the occasion arose to pump up the aforementioned awesomeness that is Always Ready, we took it by the horns and dialed it up to 11. What was once Always Ready has become that much readier.

Extra Ready, if you will.

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“So, I made an executive decision to buy more cans, stress the shit out of Jimmy, and make it all year long.”

Always Ready, Reporting for Duty

When we brew a beer, we never really know what people are going to think of it. We know we like it — we brew beer that we want to drink. But how will the rest of the world receive it? That’s always the question, and we’ll never really get an answer on that until we’ve committed to brewing a batch and sending it out into the world.

Thankfully, we’ve been pretty lucky in that regard. We’ll brew a batch of beer and people like it.

However, every so often, we’ll have a hit on our hands — but they’re rare. Like a blue diamond. Or a white peacock.

And when we have a hit on our hands, we know it’s time to ride the wave. Extend the run. Press more albums. Make sure as many people as possible have the chance to experience our beer.

And Always Ready has been an unqualified hit.

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I really couldn't ask for a more perfect beer.

Always Ready is Ready!

While the Coast Guard may be Always Ready, the story is a little different when it comes to brewing beer. We have tons of experience and know-how, we have years of schooling and practical experience, but we’re no longer homebrewers, brewing beer for us and a close group of friends.

We’re brewing it for you: a wide-ranging group of friends. And in order to stay ahead of the game, in order to remain innovative and original, we value your feedback.

That’s where our R.A.D. series comes in: it gives us a chance to take a step back and hear what our fans think.

So, it’s slightly ironic that the first beer to come out of this process is called “Always Ready.” Because it wasn’t.

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