A lot of the time around here, we’ll brew a beer and absolutely love it but think in the back of our heads, “This could still be better if we….”
And that’s the fun thing about this business. We always get a second chance. While we strive for perfection in everything we do, with almost everything, hindsight is 20/20 and almost always involves more hops.
Take Always Ready, for example. By all accounts, Always Ready is an unbelievably good beer. It’s well-balanced, juicy, floral, and has an ABV that isn’t going to have you dancing on the table after two pints. (Unless you really want to dance on the table. In which case, live your best life. We won’t judge.)
Either way, our philosophy around here is that anything can be made better. In fact, it’s one of our Core Values: Make It Better.
So, when the occasion arose to pump up the aforementioned awesomeness that is Always Ready, we took it by the horns and dialed it up to 11. What was once Always Ready has become that much readier.
Extra Ready, if you will.