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State of the Brewery


We’re not sure how you do things, but when we’re heading out on a long trip to an unfamiliar destination, we’ll get in the car, point it in the right direction, then get out on the highway and fire up the GPS to figure out the nitty-gritty.

That’s kinda how Ryan, Hank, and Mop Man did things at CMBC, too:

  1. Make beer
  2. Sell beer
  3. Grow faster than expected
  4. Sit down and figure out where we’re going and how to get there

Last week, our guys set out a roadmap for each of us to follow. The entire Brew Crew gathered in the Tasting Room bright and early for a State of the Brewery Address to check it out.

“We need to know where we’re going, right?” Ryan asked. “So the three of us put our brains together and came up with a few statements about our Purpose, Values, and Mission.”

Picture it: Forty-some sleepy brewery employees piled into the Tasting Room at 8:30 on a Monday morning, watching Ryan, Hank, and Mop Man give a slide presentation.

It was more fun than you might think.

Hank presented an inspiring graph charting the company’s production growth, and the photos illustrating it kind of hilarious. It’s hard to believe that we’ll make almost as much beer in 2016 as we did in the previous five years combined. The growth that we’ve experienced over these few years is inspiring, and we owe our loyal fans a massive debt of gratitude.

However, the big news of the day was our recently-adopted Purpose, Mission, and Values Statements.


Who are we? Why are we here? These are important questions to ask, and it’s more important that everyone here at the brewery is on the same page with our answer. Everyone has a general idea of why we come here each day — to make sure that you have the best beer possible — but our real purpose is bigger than that:

Our purpose is to build a brewery that makes us proud.

We can’t speak for everyone at CMBC, obviously, but it’s pretty safe to say that everyone here is proud to be a part of Cape May Brewing Company. Keeping that fact at the forefront of our minds — that we’re actually here to be proud of what we do — keeps our heads in the game.


This was the fun part of the morning.

Our guys defined seven values that speak to the very core of CMBC — the ideas that we hold most dear and can turn to in any decision-making situation. The guys picked out seven people who each exemplify these values on a regular basis.

Be a Pro: Inspire professional freedom and responsibility. — Director of Brewing Operations Jimmy Valm

Talk about a pro! Jimmy embodies what it means to work at CMBC: creative freedom and personal responsibility. Always willing to try new things in the brewhouse, always striving to allow CMBC to revel in creativity and originality, always the first to step up and take responsibility for mistakes and problems, Jimmy is the man.

Be Direct, Honest, and Respectful — Accounting Manager Nakeya Barreto

Nakeya is all these things and more. She will tell you what she thinks. She will tell you how it is. And you’ll feel valued and important while she does so. She doesn’t beat around the bush, but she says it with a smile.

Foster Creativity: Be open to raise the bar and challenge the status quo — Distribution Manager, Justin Vitti

Lol. Yeah. That’s Justin. Not only in his personal (and mustachioed) life, but at the brewery, as well. He’s always coming up with creative solutions to complex problems, and “challenge the status quo” is his middle name. (Seriously. His full name is Justin Challenge the Status Quo Vitti. His parents were a little progressive.)

Good Neighbor: Engage our community near and far — Head Brewer Brian Hink

Brian is constantly talking up CMBC. If you run into Brian out there in the world, he’ll happily regale you about what’s going on at the brewery. If he sees some avenue for collaboration, you’d better believe you’ll end up talking about it. Brian builds bridges, at the brewery and beyond.

Work Safe, Work Smart: We are all active participants in creating a safe, healthy, and productive workplace. — Dawn Bailey, Operations

Breweries are dangerous. Not nuclear power plant-dangerous, but we’ve got various acids to clean the equipment, and the floor’s always wet, and there are stacks of bottles and kegs to multiple imposing heights, and there are forklifts bandying about, and shelves full of malt and yeast and hops, and… things can get hairy. Dawn is on top of it. When she’s on a forklift, safety is her first priority, and it shows.

Make it Better: Create unique, memorable, and personal experiences for our guests and customers — Tasting Room Manager Zack Pashley

When it comes to making our visitors feel like part of the CMBC family, Zack’s the man. He’s the epitome of calm, cool, and collected — problems just seem to evaporate in his vicinity. Furthermore, he’s forever coming up with new ideas on how to make the Tasting Room more welcoming, more efficient, and better prepared to accommodate our guests on a regular basis.

Have Fun: Cultivate brewery culture by sharing passion and creativity. — Mop Man Bob Krill

When we come to retire, if our retirement is half as filled with fun, joy, and pride as Mop Man’s, we’ll be very happy. Very happy, indeed.


Those seven values led to our mission: what it is that we do that makes us different.

Our guiding principle is to only make beer that makes us proud. We will build a strong brand by exceeding expectations, earning trust in our community, constantly focusing on the quality of our work, creating operational efficiency, and being profitable so we may provide opportunity to our present and future team members.

This is what we want to do. This is why we put on pants in the morning. This is why the brewers are up at the crack of dawn to be here to brew beer at 7:30 in the morning. This is why our Beertenders spend so much time studying beer. This is why we spend so much time hunting for fresh, local ingredients.

This is why we’re here.

How are we making out? Swing down to the brewery and let us know.