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“Oh sure, it's easy to pick holes in a story about a weather system that makes it possible for sharks to fly and take to the streets, but that's the whole point of movies like this: fabulous in-home commentary.”

Shark Week

It’s the most terrifying week of the year — well… aside from literally every other week of 2020 — Shark Week!

One of the most anticipated weeks of the summer, over the past few years, it’s grown from a week of informational programming on the Discovery Channel to a celebratory week regaling the truth and the myth of sharks, shark attacks, and shark lore.

On an episode of 30 Rock, Tracy Jordan compelled us all to “live every week like it’s Shark Week,” and at Cape May Brewing Company, we will heed his advice with an event celebrating everything we love about Shark Week!

Believe it or not, Shark Week has been a thing since the late 80s. Premiering on the Discovery Channel in 1988, like all good-at-the-time ideas, its genesis grew from a drunken conversation at a bar.

In a 2012 interview with The Atlantic, Shark Week’s then-executive producer Brooke Runnette recalls that Discovery Channel executives John Hendricks, Clark Bunting, and Steve Cheskin, were spitballing ideas at a bar when one of them brought up the idea.

“And one of them said something like, ‘You know what would be awesome? Shark Week!’ And somebody in that nexus scribbled it down on a napkin,” she recalled.

Because of course that’s how this fascinating, insane, compelling, maniacal, spellbinding, unbelievable, captivating, eccentric, intriguing, wacky, engrossing, silly, riveting, absolute treasure of a week began.

Now, some 32 years later, Shark Week has become an international phenomenon, aired in over 70 countries, with programming spanning the spectrum from informational to entertaining, with stops in between for shows that sometimes blur the line between the two.

Shark Week is always one of the highlights of the summer, but, with this summer being particularly… uneventful… it’s sure to be one of the things that gets us through to the autumn.

You’ll love coming home from work — or finally stepping away from your home computer — and flopping on the couch to catch such compelling television as Tyson vs. Jaws: Rumble on the Reef, Shaqattack, Tiger Shark King, Alien Sharks: First Contact, and Sharks Gone Wild 3.

However, you’ll want to stock up on your Cape May brews beforehand, and, let’s face it, for Shark Week, there’s only one brew that will do: Cape May White.

Brewed with orange and lemon peels, coriander, grains of paradise, and our favorite Belgian Witbier yeast, Cape May White began its life as the appropriately-for-Shark-Week-named Great Wit Shark. Yet, its fruity esters and easy-drinking finish are exactly what you’re looking for during this week-of-weeks. Every time you look at that can art, you’ll be reminded of all of the great things about Shark Week. 

And you don’t have to stay on your couch to do it!

On Monday night, August 10th, in the Brewtanical Garden, we’ll be pouring eight favorites like Coastal Evacuation, Devil’s Reach, and Crushin’ It, while we screen the so-bad-it’s-good classic Sharknado!

Starring the inscrutable Tara Reid, the inimitable Ian Ziering, and the intimidating John Heard, Rotten Tomatoes’ synopsis doesn’t quite do it justice: A freak storm brings hundreds of vicious, man-eating sharks ashore in Los Angeles and a group of friends struggle to steer clear of their violent and destructive path.

But, its Critic’s Consensus certainly does: Proudly, shamelessly, and gloriously brainless, Sharknado redefines “so bad it’s good” for a new generation.

Here are a few reviews:

“Every so often, something comes along that puts a skip in your step, makes your heart flutter, and sets your imagination ablaze with possibility…. If you’re really lucky… it’ll be a swirling mass of bloodthirsty sharks.” — Audrey Peeples, AV Club

“Oh sure, it’s easy to pick holes in a story about a weather system that makes it possible for sharks to fly and take to the streets, but that’s the whole point of movies like this: fabulous in-home commentary.” — Mary McNamara, Los Angeles Times

“You couldn’t even say this movie is so bad that it’s good, because it’s seriously terrible, but it’s also hilariously entertaining.” — Rich Cline, ContactMusic.Com

Sharknado is an hour and a half of your life that you’ll never get back. And you won’t want to.” — David Hinkley, New York Daily News

We’ll be opening the doors at 7pm — plenty of time to stock up on Cape May White before the show begins at 8:15pm. 

This FREE event is first-come, first-served, and seating is limited. Since each party will get their own table in the Brewtanical Garden — and each table seats at least six people — we hope that you’ll bring a bunch of friends!

As always at Cape May Brewing Company, this is a BYOF (Bring Your Own Food) event.

We’ll see you there!