Sea Chest is getting Scaled Up for Distro!
Last winter, we released a Tasting Room-Only beer that ended up exceeding all expectations. A little New England IPA called Sea Chest, it quickly became a favorite of staff and visitors alike.
Brewed with Golden Promise, honey malt, flaked rye, flaked oats, and flaked wheat, Sea Chest is copiously dry-hopped with Cashmere, Motueka, and Sultana. Notes of pineapple, lime, coconut, and orange sherbet are wrapped in a blanket of juicy hops.
It was such a hit that we brought back Sea Chest for round two sometime in midsummer last year, and it’s back for round three — this time scaled up for release throughout New Jersey, eastern Pennsylvania, and Delaware!
We were so proud of this beer last year, that it was one of the few beers we selected to send to the 9th Annual New York International Beer Competition, where it took home a bronze medal in the American-Style IPA category.
“Sea Chest hits all the right notes,” says Production Planning and Special Projects Manager Brian Hink. “It’s super hoppy with strong tropical fruity aromatics — its juicy blend of Cashmere, Motueka, and Sultana really come together beautifully. And Sea Chest has the right ABV of 7.4%: you can drink a few and not get knocked out, but it’ll also get the job done. It’s just the complete package in what you’re looking for in a proper NEIPA.”
While we’re thrilled for Sea Chest to see a wide release, this is one of those good news/bad news situations: Sea Chest will be taking the place of Bounding Main this year, with no current plans for its return to our lineup.
“Bounding Main has been a great beer for us, amassing a loyal following,” says Director of Sales Bill Zaninelli. “However, each year, we review the beers in our Limited IPA series with the plan to cull the entry that performed the worst the previous year. Bounding Main did okay, but it lingered in the trade a little longer than expected.”
As a Tasting Room-Only release, the response to Sea Chest was particularly positive.
“Our IPA fans really went nuts for Sea Chest last year,” says Tasting Room Manager Jake Hauser. “When it came out, we didn’t have too many New England-style IPAs on, so it was pretty exciting to add that to our lineup, and people really responded to it. It’s a super juicy, hoppy, hazy IPA. It’s really drinkable, full of tropical flavors. It’s one of my favorites.”
That response is part of why we decided to scale up Sea Chest for full distribution.
“Today’s Tasting Room-Only release could be next year’s big, wide-release hit,” Bill says. “Sea Chest did particularly well in the Tasting Room and was very well received by our customer base. It’s a great beer, and I’m sure our fans will love it.”
Like the other beers in our Limited IPA series, Sea Chest will be packaged in 16-ounce four-packs.
“We love this new can design,” says Marketing Director Alicia Grasso. “A treasure chest full of hops — that’s exactly what Sea Chest is. I love when our Tasting Room-Only beers hit home with our fans and we get to watch new beers get some muscle behind them and then travel to three states. I’m excited to share the treasure that is Sea Chest with so many more customers this year.”
Sea Chest will be available in the Tasting Room and Brewtique on Friday, March 5th, with distribution throughout New Jersey, eastern Pennsylvania, and Delaware to follow on Monday, March 8th. Be sure to ask for it at your favorite liquor store!