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“Behind the curtain, it’s really about strategy,” he said. “Thinking about who we are, who we are not, and where we want to go.”

Ryan in LA

Ryan’s been out in la-la-land all week — that’s Los Angeles, if you didn’t know — to attend the Winter Brewbound Session.

Brewbound Sessions are essentially a chance for the nation’s brewers to get together and shoot the shit. It’s low-key when compared to other conferences with a couple of seminars, and less intense than your typical trade show, with only a handful of suppliers on site.

Basically, it’s a chance for people to let ideas flow as plentifully as the beer. Partnerships are made, collaborations are floated, and everyone gets the chance to pick everyone else’s brain.

Oh, to be a fly on that wall.

Ryan sat in on their Livestream Lounge this week, discussing the fact that he had to fly commercially, the challenges of self-distribution, and brewery culture.

“Behind the curtain, it’s really about strategy,” he said. “Thinking about who we are, who we are not, and where we want to go.”

Check out the video below!