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From the ICYMI files….
(…that’s In Case You Missed It for the uninitiated….)
…Ryan was on Varney & Co. on the Fox Business Network, discussing President Trump’s proposed tariffs on aluminum imports!
Cape May knows how to do summer. We all know that. There are few towns on this planet that do summer the way Cape May does — the beaches, the bars, the restaurants. It’s a veritable cornucopia of summer fun in Cape May.
What you may not know is that Cape May also knows how to do Christmas. Like… really knows how to do Christmas. With the sheer preponderance of Victorian architecture, our little town practically cries out for winter decorations, transforming each November from beach haven to life-sized gingerbread town.
And, at Cape May Brewing Co., we love getting into the holiday spirit! So, we’ve got two places around town where you’ll be able to get into the holiday spirit and get into your favorite CMBC swag!
So, you’ve eaten all the things at Thanksgiving and you’re wondering what to do next with your weekend. Once you’ve awakened from your L-tryptophan coma, swing down to the Brewtique all weekend long for some killer deals and your first chance to get some Boughs of Barley 2018!
The best things come to those who wait.
You’ve heard that a million times — from your mom, from your teachers, from that Heinz ketchup commercial in the 80s starring Joey from Friends — but it’s the truth.
It’s the building of anticipation. It’s the hope that greater things lie in store. It’s the knowledge that, in time, there can be a greater version of yourself.
The guys in the brewery know a thing or two about waiting, particularly when it comes to barrel aging. This is one thing you simply can’t rush. If you’re looking for perfection, you have to sit back and wait.
For months.
But, for this year, at least, the wait is over. Boughs of Barley 2018 releases on Black Friday!
Regardless of what they say, you can never have too much of a good thing. It’s a good thing. The more the better.
That’s why, when someone said, “Hey. You know what would be awesome? If we brewed The Bog but bumped up the ABV to, like, Imperial levels,” we all responded with, “Well, damn. Why didn’t we think of this sooner?”
Well, wait no more. A limited run of That Cranberry Good Good drops on Saturday.
The summer has passed, and the harbingers of fall have arrived: the leaves are turning, the air has turned crisper, and infinity scarves, leggings, and Ugg boots are everywhere.
And, thankfully, Thanksgiving will be here soon. If you’re of the hosting variety, it’s time to start planning the meal. We know you’ve got the centerpiece covered — that turkey’s been brining for weeks — but what about your side dish game? Desserts? You got them covered?
If you’re still looking for the best side dishes sidedishdom has to offer or the best desserts in the world, we hit up the Brew Crew for their favorites and paired them with their favorite CMBC brews.
We work in a highly regulated industry. We’re the only industry that has, not one, but two Constitutional amendments — and amending the Constitution is hard. You need a two-thirds majority in Congress, and that never happens.
One of the peccadillos of this business is what we call the three-tier system: producers, distributors, and retailers. The lines between those tiers frequently get a little blurred and they vary from state to state. For example, we routinely sell our product from the Brewtique as a retail product, and we’ve been successfully self-distributing since we opened our doors.
The one thing all of the states agree upon — because of that pesky Commerce Clause in the Constitution, the federal government makes us agree — is that producers cannot cross state lines with their product. For that, we need a distributor — which is why we contract through Origlio Beverage in Pennsylvania. They come to Cape May with several empty trucks and fill them up to the brim.
If you’re familiar with The Bog — and, if you’re a fan of CMBC, you’re definitely familiar with The Bog — you’re probably aware of the trials and tribulations we’ve experienced in canning it. In order to really make it shelf-stable, it needs to be pasteurized, and that’s not something we can do in Cape May.
But. There are breweries out there that are able to pasteurize it. Unfortunately, none of them are in New Jersey.
So, we could brew The Bog here and install a gigantic pasteurizer that would take up half the brewery and have no room for anything else.
Or we can contract brew The Bog through someone with the ability to pasteurize, but we’d still have to pay a distributor to bring it back home.
Or.
We could simply open our own distributorship and do it ourselves.
So, that’s what we’re doing.
Enter Cape Beverage.
If you’ve been to the brewery over the past few years, you may have noticed the awesome Taco Shop right next door. If you’ve ever stopped in there, you probably recognize our newest Brewtique Associate, Kylie Lapinski — she’s the manager there.
“Kylie has great experience in the world of retail and customer service,” says Tasting Room Manager Chris Costello, “as well as past managerial experience. Kylie goes out of her way to make sure our guests are happy. Her background really shines through.”
Welcome Kylie!
It’s the most wonderful time for a beer!
Okay. Just about any time is the most wonderful time for a beer. We know. Luckily, we’ll have our Boughs of Barley 2018 releasing just in time for the holidays!
It’s time to break out of your Halloween candy stupor and start thinking about what you’re going to buy for that beer lover on your list. And, since our new merchandise drops today, you’ll definitely want to check this out!
The best-kept secret around the brewery is that Chris Henke is one of the most generous individuals here. Hank’s our moral center. He’d give you the shirt off his back and then say, “Hey. Would you like a brewery, too?”
That’s why, when Double Nickel came up with the idea of a collaboration between four area breweries to raise money for needy families during the holidays, for Hank, “it was an easy yes.”
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