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The Official Blog of Cape May Brewing Company
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“There’s a good reputation, which makes selling our product easier. The beer is good, and people know that. So, I want to see where it goes and how big and strong the company can get.”

Welcome Paul!

Just prior to the COVID-19 pandemic, we were looking for a Sales Manager to cover our Middlesex-Mercer-Hunterdon-Somerset territory. At the time, we didn’t know how the world would be changing a few weeks later, and, in hindsight, bringing on the wrong person could have been disastrous.

Luckily, we found the right person: Paul Minore.

“He’s been in the business for years, and he knows his stuff,” says Director of Sales Bill Zaninelli. “And he knows Jersey, too. He trained for two days and took over the route without a problem, hitting the ground running. He’s signed accounts that we couldn’t get before. Our clients like him because he gives them personalized service — he’s a good communicator. We’ve got a great team in the northern part of the state, and he fit right in. 

“He’s our quiet assassin. He’s everything I would want in a Sales Manager.”

Welcome Paul Minore!

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Because you haven’t yet been there!

Top Ten Reasons to Visit the Brewtanical Garden

These days, it’s difficult to find a place to hang out with friends over a cold beer. Seating everywhere is limited, it can be a little intimidating, and some places threw a few tables in a back alley and called it “outdoor seating.”

Thankfully, there’s plenty of space down here at the Cape May Airport. We’re lucky enough to have been able to convert some of it into our new Brewtanical Garden!

But, maybe you haven’t had the time to check it out. You’ve probably been busy, working on your new quarantine hobbies, working in your quarantine garden, writing that quarantine novel you’ve finally found the time to write.

Take a break! You totally deserve it.

And we’ve got the top ten reasons for you to try our new Brewtanical Garden!

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“It's super refreshing and crazy drinkable for a hop bomb of a pale ale.”

Summa Down Unda Returns!

Like many of you out there, 2020 was shaping up to be a great year for Cape May Brewing Company. We had all of our ducks in a row: for the first time, we came out with a set-in-stone release schedule, we knew which brands were being retired and which ones were making a comeback, we had a strong schedule of draft-only beers, and it looked like we’d have smooth sailing until 2021.

Then… COVID.

While the trials and tribulations of an independent brewery due to COVID pale in comparison to the folks on the front lines fighting the disease and the millions of families throughout our country who have been stricken, when the pandemic hit, we had some realigning to do.

With bars and restaurants closed, it didn’t make sense to pursue the draft-only releases we’d had planned. With our own Tasting Room closed, Tasting Room-only releases were out the door. So, we focused on our canned releases.

Then, as things began to reopen a little, we began to return to our Tasting Room-only releases, cautiously re-adding them to the schedule to gauge the response.

And… the response was good.

Considering the fact that we had ingredients in-house for many of our Tasting Room-only and draft variety releases, we began putting them back on the schedule, with some of those draft brands being reimagined as Tasting Room-only releases. We put our crack design team on the case, asking them to whip up some can designs for these unexpected releases, got them approved by the guv’mint, and got things rolling.

Such is the story of Summa Down Unda — a hazy kiwi pale ale inspired by one of our favorite New Zealand hops, with a name more suited for the frigid days of winter than the dog days of summer.

Yet… it releases on Friday, on a day that the temperature is expected to top out in the 80s, only in the Tasting Room!

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"During these dog days of summer, I’m hitting the beach and relaxing by the water’s edge with a cold, refreshing Tan Limes."

Beat the Heat!

It’s hot.

Like… really hot.

The air feels like we’re on the sunward side of Mercury. 

A camel sauntered by the brewery yesterday, picked up a six of Tan Limes, looked at us, said, “Screw this,” and got on a plane to Alaska. A freakin’ camel!

On the bright side, our papayas are coming in nicely. The coconuts look great. Those kiwis came in handy for Summa Down Unda.

But, we know that there’s no better way to cool down than with a cold Cape May brew. We asked the Brew Crew for their favorite ways to beat the heat, as well as asked them which beer does it best.

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Thank you!

2019 New York International Beer Competition

At Cape May Brewing Company, we work hard to make beers for our fans to enjoy, and you fine folks get to reap the rewards of our labor.

Every so often, it’s nice to be rewarded on our own. We’re proud of what we do, and it’s gratifying when our hard work pays off.

That’s why we’re glad to see these awards from the 9th Annual New York International Beer Competition!

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"It brings some cheer in a world where there’s very little cheer to be had.”

Christmas in July!

While the thermometer might look as if it were placed somewhere near the sunward side of Mercury, the calendar is telling us that it’s July 25th. 

It’s the perfect time to think cold thoughts. Visions of snow. Dreams of cold air across your face. 

When the temperatures ramp up, it’s time for Christmas in July!

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"I don’t know anywhere that’s got better tasting beer or a bigger selection.”

Welcome Tom!

We have a few current and former teachers working in the Tasting Room, and it makes sense: one of the most important aspects of the Tasting Room is that we need to provide an “educational experience”. Teachers are uniquely qualified to provide exactly that.

And one of our newest Greeters, Tom Myers, has spent most of his life in education, first as an elementary school teacher and eventually retiring as a principal.

“Tom is a former educator so he fits naturally into the role of Greeter and tour guide,” says Tasting Room General Manager Chris Costello. “His engaging personality is perfect for welcoming our guests into the Tasting Room. It also didn’t hurt that we both are PSU alumni.” 

Welcome Tom!

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“We're the Garden State, known as much for our blueberries as we are for our tomatoes, but at this point, we have some pretty pedestrian numbers when it comes to blueberry beers.”

Blueberry Lemon Crushin’ It

Update: You guys are amazing! We’re completely sold out of Blueberry Lemon Crushin’ It!

Knock, knock!
Who’s there?
Blueberry Lemon.
Blueberry Lemon who?

Knock, knock!
Who’s there?
Blueberry Lemon.
Blueberry Lemon who?

Knock, knock!
Who’s there?
Orange.
Orange who?

Orange you glad that Blueberry Lemon Crushin’ It comes out on Friday?!?

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“I’ve been welcomed to a degree that I haven’t been in my career.”

Welcome Frank!

We’ve been looking for a CFO for nearly two years. It’s an integral position, and we really wanted to ensure that we’d found the right person.

A few weeks ago, we welcomed Frank to the team.

“We’ve been trying to fill this role for a long time,” Ryan says, “and we’ve been very picky. We had a clear set of criteria, and Frank fit them all perfectly. We’re at a unique position in our growth, so we were looking for someone who had the experience and the understanding of how we could continue to grow. 

“His attitude is amazing. He’s got a great personality — he’s not a closed-door kinda guy. He’s personable, outgoing, smart, and articulate. We interviewed a ton of candidates, and no one matched his charisma, skill set, and experience.

“It was also important to us to find someone as passionate about Cape May County as we are, and Frank really loves the area. He fits right in.”

Welcome Frank Stempin!

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...just like ev'ry beer has its foam...

Ev’ry Rosé Has Its Thorn

We look for a few things when we collaborate with other breweries, but, mostly, we want to find someone who embodies as many of our Core Values as possible.

When we collaborated with DC Brau two years ago, we found them to be about as similar to us as could be, in as many ways as possible.

But, the most obvious is that they’re big proponents of our Core Value #7: “Have fun!”

That is nowhere more evident than in our recent video, “Every Rosé Has its Thorn”. DC Brau CEO Brandon Skall’s air-drum skills are matched only by Ryan’s skateboarding, and each team — here in Cape May and over in DC — had a great time making this video.

If you missed it, check it out!

And don’t miss out on Rosé du Gosé — available today, only at the brewery!

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