Be a Good Neighbor.
As one of our Core Values, it’s probably the one that we hear about most often. But there’s a good reason for that: when you want to help others, it becomes second nature.
And, luckily, we want to help others. And it’s not just us: on the whole, the brewing community is all about looking out for the least among us.
But, we can chalk that up to beer itself — it brings people together. And, when we bring people together over a beer, we get the chance to discuss the things that unite us as well as the things that divide us.
Food insecurity is dividing us: there are the haves and the have-nots. You’re either food secure or food insecure. You either know where your next meal is coming from or you don’t.
Last year, Double Nickel in Pennsauken reached out to us, Tonewood in Oaklyn, and Urban Village in Philly to get together and brew a beer to do what we could to make a dent in food insecurity in our area.
We called it Friends Giving, and it raised an unbelievable $75,000.
So, considering the fact that we were able to help so many people by doing something that we do anyway, it only made sense to do it again this year.