It was a busy seven days of kicking ass kegs and taking names at CMB. Here’s what went down.
Justin showed off his figure: CMB sales rep Justin Vittii was the man twice-over — first, at the Ugly Mug last Thursday where his toasted coconut IPA was a big hit, and then again on March 13th. This was the first Firkin Friday at the new Gordon Ramsay Pub and Grill in Atlantic City, and CMB’s Cape May IPA with dry-hopped citra and sweet orange peel was the brew of the hour. Justin carried a keg on his shoulder through the lobby of Caesar’s Hotel and Casino before entering the restaurant (he couldn’t carry the actual firkin or it would have exploded). Then, he made a brilliant show of tapping the firkin in front of a full house, and he did it all to a soundtrack of bag pipers over the sound system while wearing a Black Watch tartan kilt. “Save for some of the girls who worked there, I was the only one in probably a 100-mile radius in a kilt,” he says, “but I got a lot of compliments.” Adding to the good energy of the day? A spirited speech kicking off the pub’s opening made from on top of the bar by Executive Chef La Tasha McCutchen, winner of the Hell’s Kitchen’s 13th season. (Why the Scottish theme, considering Mr Ramsay is actually English? We don’t know, but we don’t nitpick.)
CMB surprised: Christina Miranda, co-owner of Manhattan-based Repoint Marketing PR, gave a talk at The Governor’s Conference on Tourism in the Golden Nugget Casino last Thursday. Her message? How important the element of surprise is when engaging potential customers and keeping them out of autopilot. And just as the 160 or so attendees started drifting off into, well, auto-pilot, Christina brought out some surprises of her own, including free beer from CMB, which perked everyone right up. “It was 4:40pm at the end of a long day of conferences, so energy was kind of low,” says our Marketing Guru Alicia Grasso. “But then, all of a sudden, out comes a New Orleans-style jazz band called Hot Sardines, servers delivering free bagels fresh from Bantams on Bleaker Street and, of course, Cape May beer. Two pitchers were brought to my table of five ladies, and they were both kicked quickly. And I only had half a glass!” Cheers to happy surprises.
Hair got buzzed: First, it was Hank. Then, Andrew and Ryan followed suit. Then Paul shaved his beard. But Brew Master Brian is holding
We got around: CMB picked up 10 new accounts, including: Green’s Liquors (Hildreth Avenue in Wildwood), Green’s Liquors (26th Street in Wildwood), Congress Hall, the Greate Bay Country Club, Ventura’s Off-Shore Café, Di Orio’s Circle Café, Back Bay Ale House, Bubba’s Liquors, Tuckers Tavern, and Scales Grill and Deck Bar.