Few things are certain. Among them: Death. Taxes. And pumpkin-flavored brews taking over liquor store shelves come October. But how long does the pumpkin madness last? According to a new report from the Brewers Association, not as long as you might think. In fact, says the BA’s Chief Economist Bart Watson, “November 1 marks a sharp shift in beer lover interest.” Pumpkin beers fall out of favor, experiencing a drop in popularity second only to the fall from grace experienced by Christmas-themed beers after December 25.
But between gourd-graced labels and bottles rife with reindeer, what is there? In other words, who’s the hero of November beer?
Based on a cross-section of data, including your Google searches, the answer is… many different brews. We’re talking Scottish ales, amber lagers, specialty releases and more. But one category that stands out among the crowd is — drum roll, please — stout.
“Interest starts building as early as August,” Bart writes, “but there’s a noticeable jump come November 1… The jump between October and November is the largest of the year.”
Well good news, gang… we’re on trend! Our Cape May Stout is coming back on tap in the not-so-distant future (watch this space). An “even-keeled” beer, according to Chief Operating Officer Chris “Hank” Henke, the brew is similar to a ‘session stout’ — low in alcohol, high in roasty-toasty goodness.
We’ll be ready to pour you a tasting… all November long. In the meantime, here’s the stats: