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Million-Dollar Mustache

Congrats to CMBC sales rep Justin Vitti — a graduate of the Coney Island Sideshow School — for his win last weekend at the 8th Annual Coney Island Beard and Mustache Competition.¬†Approximately 300 people attended the event, and about half of those competed. Justin did Cape May Brew Co proud by besting them all — in a mustache-patterned suit, no less — for the honor of mustache “most magical.”

As for what makes it so?

“Just me… the whole persona that is Justin,” Justin says.

But don’t be fooled – this facial hair is just as much about business as it is fun.

“It gives me an advantage when selling beer… the clients don’t forget who I am.”