Congrats to CMBC sales rep Justin Vitti — a graduate of the Coney Island Sideshow School — for his win last weekend at the 8th Annual Coney Island Beard and Mustache Competition. Approximately 300 people attended the event, and about half of those competed. Justin did Cape May Brew Co proud by besting them all — in a mustache-patterned suit, no less — for the honor of mustache “most magical.”
As for what makes it so?
“Just me… the whole persona that is Justin,” Justin says.
But don’t be fooled – this facial hair is just as much about business as it is fun.
“It gives me an advantage when selling beer… the clients don’t forget who I am.”