Key Lime Corrosion is set for distribution!
Some beers are born great, and others have greatness thrust upon them. For Key Lime Corrosion, both of those things are true.
You see, Key Lime Corrosion began its journey as an already-great beer: Corrosion. Then, for an event for Philly Beer Week in 2016, we had the bright idea to add some key lime juice to Corrosion, thrusting further greatness upon it.
The key lime variant has since become a favorite of fans and staff alike, and we know better than to keep all of that goodness for ourselves, so we’re scaling it up and setting it free. Key Lime Corrosion will be available in the Tasting Room and Brewtique beginning February 12th, and will hit shelves across our area beginning February 22nd!
“Key Lime Corrosion has long been a favorite of our local fans,” Ryan says, “and we’re thrilled to finally have the chance to bring it to a much wider audience. It begins with bright and citrusy notes of orange and lemon, then ramped up with intense lime aromas intensifying the tangy and vibrant finish, with puckering tartness and vibrant hops hanging in the balance. A fantastic beer, we’re certain that our fans throughout New Jersey, eastern Pennsylvania, and Delaware will love this beer as much as we do.”
With a long and storied history, Key Lime Corrosion began as Corrosion Sour IPA in 2014 as a blend of our first sour beer, Tower 23, and Coastal Evacuation, with an additional round of dry-hopping with Citra.
“This was way before Coastal had Citra in it,” says Production Planning and Specialty Brewing Manager Brian Hink. “At the time, Coastal used only Centennial hops. But the resulting blend was so unique and exciting and unlike anything I had ever had before.”
Since then, whenever Corrosion was brewed, we produced a keg or two of Key Lime Corrosion as a one-off variant, and it quickly became a fan and staff favorite.
“These one-offs would kick significantly quicker than any other one-off,” Brian says, “so, last winter, while we were discussing releases for our Tasting Room-Only program, doing a full-sized batch of Key Lime Corrosion made too much sense not to do it.”
With years of success under its belt, Key Lime Corrosion was at the top of a very short list of beers that the brewery wanted to scale up to a full, three-state, canned distribution.
“It made a lot of sense for us to bump Key Lime Corrosion from a beloved local beer to full distribution,” says Director of Sales Bill Zaninelli. “With its bright, citrusy notes and refreshing profile, Key Lime Corrosion is an excellent springtime beer, featuring its distinctive kick of lime and intense sour flavors. Fans throughout the tri-state area will pucker up for this one!”
As Key Lime Corrosion is based on Corrosion, the imagery and colors on the cans evoke memories of Corrosion’s 16oz can release in 2018.
“The branding for Key Lime Corrosion couldn’t be more straightforward,” says Marketing Director Alicia Grasso. “Corrosion’s iconography was based around the central theme of a rusted-out boat propeller, so we kept the idea of that image, but updated it to a fresher image of the ship’s helm. With an unmistakable wheel of lime in the middle, when you pick up the can, you know you’re in for an explosion of sour flavors, which is exactly what Key Lime Corrosion provides.”
“I think Key Lime Corrosion has always resonated so well because it’s a unique beer, perfectly balancing the hops, tart finish, brilliant lime zestiness, and crazy crushability,” says Hink. “It’s definitely the perfect springtime beer because it instantly puts you into a summertime mindset when drinking it, and when we get those sporadic 60°+ days peppered throughout March, Key Lime Corrosion is the beer I’ll be reaching for on those days.”
Key Lime Corrosion will be available at Tasting Room and Brewtique beginning Friday, February 12th, with distribution throughout New Jersey, eastern Pennsylvania, and Delaware to follow on Monday, February 22nd.
Swing down to the brewery for the release, or see our Beer Finder for a retailer near you!