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It wouldn’t be Black Friday without deals on merch! 

Holiday Shopping 2019

If you’ve never experienced a holiday season in Cape May, you’re missing out.

The entire town turns into a Winter Wonderland of joy and happiness: the winding streets are decorated like a Rockwell painting come to life, the sights and sounds of the season fill the air, even the clip-clop sounds of the horse-drawn carriages through town take on a special warmth throughout the holidays.

Cape May does the holidays right.

And we don’t forget that here at Cape May Brewing Company! We’ve got a great holiday season planned, and we’re kicking it off on Black Friday with the release of Boughs of Barley 2019 and some awesome deals on merch!

Black Friday

It wouldn’t be Black Friday without deals on merch! 

We’ve got a bunch of new items in the store right now, and we’ll have even more ready to launch on Black Friday! You won’t want to miss these special new pieces — it’s perfect for gathering around a roaring fire with a glass of delicious Boughs of Barley 2019 to warm you!

Opening at 9am, if you spend $50 on merch in the Brewtique, you’ll receive our snazzy, new reusable bag! Not only is it perfect for carrying a six-pack of your favorite CMBC beer, you’ll be able to pat yourself on the back for doing your part to help save the environment. Reduce your carbon footprint and get CMBC swag! Win-win!

Spend $75 on merch, and you’ll get that handy-dandy reusable bag and an empty 32-ounce holiday growler. We’re not allowed to fill it for free, but there’s nothing stopping you from leaving with a growler fill of a delicious CMBC brew! We’ve got a sleigh-load of new brews coming out in the next few weeks — certainly, you’ll be able to find something that fits your tastes!

Spend $100 on merch, and you’ll receive that nifty reusable bag, an empty 32-ounce growler, and a chance to win even more CMBC merch! We’ve got prizes ranging from glassware and bottle openers all the way up to $50 CMBC gift cards, and you’ll have plenty of chances to win big!

And don’t miss out on our Boughs of Barley 2019!

We took our delicious and complex Baltic Porter, carefully fermented it with our house lager yeast, cold conditioned it for a month, then laid it down in freshly-emptied port wine and bourbon barrels. Perfect for aging, each variant will bring joy to one and all this holiday season.

In the port variant, you’ll find strong aromas of the port barrels’ presence on the nose, with a hint of port acidity. On the bourbon side, you’ll find a well-rounded body and a delicate sweetness with strong notes of vanilla, chocolate, and oaken char on the nose. At $17.99 + tax, both variants are intensely well-balanced, insanely delicious, and the perfect addition to your holiday plans.

Regardless, you’re always a winner at Cape May Brewing Company! Whether it’s deals on merch or the opportunity to sample our wide variety of brews on tap, everyone leaves happy!

Small Business Saturday

The Saturday after Thanksgiving is Small Business Saturday, but at Cape May Brewing Company, it’s Sour Small Business Saturday!

We’ll have tastings of our four barrel-aged sour beers in the Brewtique — Irrationally Exuberant, Possibly Maybe, The “Z” Is Silent, and Fleetingly Anchored — all day long. 

Have you seen our new Hoppy Stocking? Perfect for the holidays, it just happens to perfectly fit four 16-ounce cans of sour beer. Buy all four and receive $5 off the price of the stocking!

And we’ll be giving out free Can Cuddlers with every purchase of CMBC merchandise! This is the perfect day to show your love for your favorite small businesses, and, when you stop in to the Brewtique, you’ll get the chance to grab some CMBC brews in the Tasting Room. There’s no better way to shop!

Cyber Monday

It’s time for online deals, and the best online deals come from Cape May Brewing Company!

Beginning at midnight on Monday, December 2nd, we’ll have FREE SHIPPING ALL DAY! You can grab as much swag as you want, and you can have it shipped for free!

And you’ll get a piece of CMBC swag for free: our Tan Crafted Hat! Normally $25.99, the first 100 orders on Cyber Monday will receive this classic hat! The perfect gift for the CMBC lover in your life, the mesh in this hat will keep their head cool while the brim will keep the sun from their eyes. It’s almost as if this hat was made for beer drinking!

We have a pretty sweet piece of merch that you’ll only be able to find online! Our Hoppy Sailor Zip, featuring our Old Salt — the Hoppy Sailor himself! — this eco-fleece hoodie is constructed of 50% polyester, 46% cotton, and 4% rayon and contains organic and recycled materials. With a kangaroo pocket, ribbed hemband and sleeve cuffs, a full zipper, and a drawstring hoodie, you’ll throw this over anything.

In addition, if you’re looking for stocking stuffers for your favorite CMBC fan, we’ve got them… and the stocking! You can pick up the CMBC for the Holidays Stocking, containing a holiday mini-growler and one can cuddler for $19.99, our Brew Krew Stocking with our Navy Crafted Hat, a pint glass, and our Peeper Keepers for $29.99, or our Wish You Were Beer Stocking with our clever new can insulator and our flagship coaster set for $49.99. Shopping, done!

These deals are only available for 24 hours on December 2nd. Don’t miss out!

Giving Tuesday

It’s the season for giving, and, with Cape May Brewing Company, you’ll have multiple ways to give! All season long, we’ll be raising money and food for our friends at the Community Food Bank of New Jersey.

Donations of food will be accepted throughout the season; however, the Community Food Bank of New Jersey needs funds even more. Nearly a million people in New Jersey live a life of food insecurity, with over 260,000 of them being children. The Community Food Bank of New Jersey is able to turn $1 — a measly buck — into three meals for food-insecure families throughout New Jersey.

When you check out of our online store this holiday season, you’ll be asked to donate — either $1, $2, $5, or $10. Every little bit helps!

You’ll be able to drop off non-perishable, shelf-stable food items in the Brewtique throughout the season, and you’ll also get a chance to donate to our Penny Wars!

In the Brewtique, you’ll find four jugs — one for Sales, one for the Tasting Room and Brewtique, one for Production, and one for Administration and Marketing. Simply drop pennies into the team you’d want to see win the war — each penny is one point for that team.

But if you’re really in the mood to give, you can deduct points from the teams you don’t want to see win the war by dropping in nickels, dimes, quarters, and bills. Folks, we want to see every team with a negative total — pennies are awesome, but we’d rather subtract 2,000 points for a $20 donation.

No matter how you choose to give, you’ll be making a difference for nearly a million food-insecure people throughout New Jersey. Give, give, give! 


It’s a great weekend we have planned to kick off the holiday season. Be sure to check out our displays at the West End Garage and at Congress Hall’s Winter Wonderland — they both launch on Black Friday! 

Don’t miss out!