We’ve been growing pretty steadily over the past few years, and with added production and sales means that we need more staff across the board, including in the Marketing department.
Luckily, when we were looking for a new Marketing Assistant, we didn’t have to look far.
“Kristen Taylor was the obvious choice,” says Marketing Director Alicia Grasso. “Her performance in the Tasting Room was outstanding. We knew that she was a hard worker, and, once I sat down with her to discuss the position, her marketing skills were apparent. She had experience in social media, photography and videography, and writing — all things that are invaluable to our department. And we knew she’d have no trouble fitting in.”
We got together with Kristen to find out what she was looking forward to in her new position.
Kristen came to us with some serious cred. She graduated from the University of Delaware with degrees in International Relations and Journalism before moving on to the University of London for a Masters in Television Journalism.
After she moved home, she worked at a small advertising agency in New York, building social media and sponsored content for Target and Avon.
“It taught me how to write and market in a specific voice,” she says.
Yet, when she darkened our doorstep looking for a job in the Tasting Room, she wasn’t really thinking much beyond getting a job.
“I’d like to say that I was thinking that far ahead, but I was not,” she laughs. “I was really just looking for a job that I’d enjoy.”
Working in the Tasting Room, Kristen got a full education into the ways of Cape May Brewing Company. She started toward the end of the summer, but that’s the best introduction one could possibly get to the culture of CMBC.
“It was a smooth transition,” she says. “I think it was a much easier onboarding process rather than starting fresh because I knew most of the team, I knew the brand, I knew the company culture. I felt like I was coming in with a leg up.”
That leg up definitely impelled her to apply for the position in the Marketing department.
“But I was looking for something that would be more full-time, long-term,” she says. “The Tasting Room is awesome, but it’s not always steady.”
She’s ready for the challenges ahead.
“I think this year’s going to be a crazy year with growth,” she predicts. “There’ll be a lot of changes in the coming year.”
Working in the Tasting Room, Kristen has had a bunch of interactions with the Marketing team.
“I’m looking forward to working with this team,” she said. “They’re a lot of fun, but they’re also total pros. I feel like is a great learning opportunity.”
Yet, she’ll miss the Tasting Room.
“It’s a really fun crew back there,” she says. “I’ll miss seeing them all the time. It’s a very different skill set, though. Both have their challenges. It’s a different set of muscles, I guess.”
Kristen won’t be a stranger to the Tasting Room. The next time you see her in there, be sure to congratulate her!