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When it comes right down to it, being a good neighbor is exactly what this endeavor is all about.

CMBC Core Values Shine from City to Shore

At Cape May Brewing Co., we’ve recently codified our Core Values: what we stand for, why we’re here, what we hope to achieve in our business, other than brewing great beer.

Over the past few months, we’ve realized that each of our Core Values apply to our involvement with BikeMS: City to Shore or an attribute our riders will need to complete the ride. So, we’ve decided to sit down and explain exactly how each of our Core Values speaks to BikeMS.

62023_637469439537_61835514_nBe a Pro

While none of our bikers are professional bikers — none of these guys are out earning their living on a bike — they act as professionals when it comes to fundraising. Combined, our team has obliterated two separate goals, raising almost $30,000 for Multiple Sclerosis research and awareness.

That’s pro-style if there ever was. We’re not the biggest team in the race; nonetheless, we’re currently in the top twenty fundraisers for the ride. That’s huge.

Be Direct, Honest, and Respectful

When eight thousand people ride from Cherry Hill to Ocean City, the roads can get a little messy. It’s like swarms of people on bikes, making the trek through South Jersey to raise money and awareness for Multiple Sclerosis research.

Our team will need to be direct and honest with the other riders, certain of where they’re going and how they’re going to get there. There’s no pussyfooting around when you’re sharing the road with 7,999 other people.

And they’ll need to respect each other and share the road. There will be a huge number of people on the roads that day, and the only way everyone’s making it to the finish line is through direct, honest respect.

Foster Creativity

Kevin Kately Canning City To Shore Cape May Brewing CompanyThis endeavor has fostered a huge amount of creativity in our team — How do they get the word out to their friends and family that they need to do quite a bit of fundraising?

We’ve seen quite a few Facebook posts in the past weeks from guys who are normally silent on social media. While we’ve done what we can to help at Straight to the Pint, they’ve had to wrack their brains to find ways to raise the $300 they’ve committed to raising — and, for a lot of them, it means stepping out of their comfort zone.

As our Brewer Mark Graves said a few weeks ago, “It’s not easy to ask people for money.”

Nonetheless, Mark found ways to do it, and crushed his fundraising goal two or three weeks ago. He needed to be creative to do it, and we’re glad that BikeMS: City to Shore offered him the opportunity to do exactly that.

Be a Good Neighbor

Casey Whelan BikeMS City To Shore Cape May Brewing Company

When it comes right down to it, being a good neighbor is exactly what this endeavor is all about. Nearly the entire team has been touched by Multiple Sclerosis in some way — and, if they haven’t, they know someone who has.

The entire Cape May Brewing Co. community is committed to assisting BikeMS to — as their mission statement says —  “mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.”

Work Safe, Work Smart

This may as well be rephrased as “Ride Safe, Ride Smart.” Our team has been seeking out the safest routes, the most dependable equipment, and the most reliable sources of funds they could find.

Safety is our first priority at CMBC, and it will be our team’s first priority out on the road.

Make It Better

While it’s ultimately the responsibility of BikeMS to Make It Better for thousands of people living with the reality of Multiple Sclerosis throughout the area, we’re Making It Better for BikeMS. Nonetheless, our team’s $30,000 will go a long way to helping them achieve their goal.


Have Fun

We don’t even need to speak for the team on this point. Simply from the point of this blogwriter, this has been the most fun we’ve had on an initiative during our employment here. Not only have we had the opportunity to sit down with nearly the entire production team and have some extraordinarily entertaining conversations, all with the end goal of raising funds to obliterate a debilitating illness. Furthermore, we’ve had the chance to meet and talk to the other team members, all of whom are wonderful people, having a great time throughout this endeavor.

Furthermore, this team is going to have a great time on Saturday. Not only are they raising a lot of money for Multiple Sclerosis awareness and research, their trek through South Jersey will be one of the most rewarding, most challenging, and most enjoyable things they’ve ever done.

Raising $30,000 for a great cause is an extraordinarily good bonus.

And, finally, we have our Statement of Purpose. Very simple:

To Build a Brewery that Makes Us Proud

We are so unbelievably proud of our production staff and the entire Cape May Brewing Co. BikeMS: City to Shore team. The pride we have in our brewery has risen exponentially in response to their dedication and determination. The fact that these people have bound together to raise over $30,000 for a great cause… well… it makes it that much easier to be proud of what we do at CMBC.

But, it’s not over yet. There’s still time to help. To donate to our team, click here.