Cape May Hard Seltzer Variety Pack
At long, long last, your wait is over!
Over the past year or so, we’ve been developing a variety of different seltzer flavors, and we’ve been working hard to put them together in a variety pack, just as you asked.
“Cape May Brewing Company’s entry into craft seltzer has been in development for several months as we searched for ways to ensure that our products stood out in an increasingly crowded marketplace,” Ryan says. “Now, between our choices of flavors, our use of fresh fruit juices, and our branding, drinkers throughout New Jersey, eastern Pennsylvania, and Delaware will look to Cape May as their new go-to seltzer.”
The seltzer market has been booming! And we wanted to make sure that we’d have a product that would stand out amongst all the others out there.
“If there’s one thing we’ve learned over the past year or so, it’s that hard seltzer is here to stay,” says Director of Sales Bill Zaninelli, “so we wanted to throw our hat in the ring with a new, craft offering. Unlike others in the field, our seltzers are made using cane sugar and all-natural, fresh fruit juices, creating a flavor profile that you’re unlikely to find elsewhere — fresh, crisp, and ridiculously refreshing.”
As we developed our hard seltzers, we’ve kept things focused on maintaining an intense fruit flavor above all else. Thankfully, our faithful fans helped us dial in our flavors of grapefruit, watermelon, mango, and black cherry.
“It’s all about the flavor,” says Vice President of Brewing Operations Brandon Greenwood. “First and foremost, Cape May’s seltzer flavors are all-natural, bright, and true to character. Borrowing from Willy Wonka (and with a little artistic license), the mango tastes like juicy, ripe mango. Secondly, the proprietary process that we employ to make the seltzers leads to an easy-drinking, clean, and refreshing product where only the flavors that we want to showcase come through. No unpleasant fermentation by-products in these bad boys!”
And check out these cans! Our hard seltzers will be available in a 12-pack of 12-ounce cans, and, while the branding is strongly in line with our overall branding, our hard seltzers are very much their own thing.
“We’re thrilled with the branding concept for Cape May Hard Seltzer,” says Marketing Director Alicia Grasso. “Unmistakably Cape May, the Hard Seltzer Variety Pack builds off of our beers’ branding and communicates freshness, flavor, and refreshment. And, with that totally rad octopus taking center stage, the design is in keeping with all of Cape May’s nautical branding.”
“Cape May Brewing Company’s seltzers are a cut above the rest and a perfect match for a day down the shore,” Brandon says. “But don’t take my word for it, try one for yourself. You won’t regret it!”
Craft Hard Seltzers from Cape May Brewing Company will be available in a 12 ounce 12 pack throughout New Jersey, eastern Pennsylvania, and Delaware beginning March 1st. You’ll be able to find six-packs of each flavor in the Tasting Room and Brewtique, but the variety pack is only available through our retail partners. You can plan a trip to swing down to the brewery or see our Beer Finder for a retailer near you!