Beer Gardens are Popping Up Again!
Last year, we paired up with the Mid-Atlantic Center for the Arts and Humanities and the non-profit arm of the Exit Zero Jazz Festival, Music Connects, to participate in their summertime Pop-Up Beer Gardens.
Those three were so much fun that they’ve asked us to help out with them again this year. MAC has three planned — the first on July 12th –, and Exit Zero Jazz Festival has one planned in August.
And they’re all supporting great causes!
“We love doing these pop-ups,” says Chief Celebrations Officer Randi Friel. “We have a great relationship with these two organizations — they support us and we support them. We love the fact that they included us to be a part of their fundraising efforts.”
The Mid-Atlantic Center for the Arts and Humanities (MAC) will be holding their first two Pop-Up Beer Gardens at the historic Cape May Lighthouse on July 12th and August 23rd, which they spent over 15 years and nearly $2 million restoring.
Long a symbol of Cape May, the lighthouse has stood beacon over Cape May Point since 1859, safely guiding ships to shore. MAC began leasing the structure from the US Coast Guard in the 80s. They’ve restored the oil house, the lantern roof and windows, the interior walls, and the staircase, as well as a significant restoration of the grounds. Now, the lighthouse welcomes over 100,000 visitors each year.
“It’s restoration projects like this one — as well as their constant promotion of all things Cape May — that keep MAC as one of our favorite non-profit partners,” Randi says. “They work so hard to keep Cape May’s history alive.”
We love partnering with MAC, and they love us right back.
“We are delighted to partner with Cape May Brewing Co. again this year to provide a gathering place outdoors for people once again at Pop-Up Beer Gardens at Cape May historic sites,” says Susan Krysiak, Director of Media Relations for MAC. “They are fun and spontaneous, with lots of time to chill. Last year, everyone had a great time at the World War II Lookout Tower and the Cape May Lighthouse, two historic sites maintained by MAC.”
MAC’s third Pop-Up Beer Garden on October 20th will be held at the Emlen Physick Estate, which MAC also had a hand in restoring.
“Pop-Up Beer Gardens are also great opportunities for MAC to remind people about our historic preservation mission and to embrace the public for supporting us in that mission,” Susan says. “These historic monuments where we gather to have fun and share good times are preserved for our collective present and future — we want everyone to find joy in them.”
Exit Zero Jazz Festival holds a Pop-Up Beer Garden to support their non-profit arm, Music Connects. This worthy non-profit organization is dedicated to enriching the lives of students of all ages in Cape May County through music, the arts, and enhanced business awareness.
“The beer garden in Rotary Park in September of 2017 was a tremendous success!” says festival organizer Michael Kline. “Rotary Park itself was a great setting for a post-Labor Day chance to grab a beer and catch up with the Cape May community whom you hadn’t seen all summer. Good conversation, good music, and great beer — a really chill event.”
Last year, he used the Beer Garden as the kick-off to the autumn session of the Exit Zero Jazz Festival. They hosted Daisy Castro, a former child prodigy on the violin who performed at the festival when she was 16 and has since made Cape May her summer home.
“Proceeds from the Beer Garden went towards presenting the Grammy Award-winning Zydeco artist Terrance Simien, who performed a show for over 600 Cape May County elementary students last November,” Michael says.
These Pop-Up Beer Gardens are another way that Cape May Brewing Company can live out two of our Core Values: Be a Good Neighbor and Have Fun.
“Partnering with CMBC is a win-win for both the Festival and the brewery,” Michael says. “I look at us both as keepers of the flame for all things Cape May; we share a vision of spreading the best of Cape May far and wide.”
Susan of MAC agrees.
“Cape May Brewing Company has been an ardent MAC supporter for years and we are so grateful for the support we receive from you all throughout the year,” she said. “Pop-Up Beer Gardens are just one fun example of Cape May Brewing Company’s commitment to the Cape May community.”
More information about these Pop-Up Beer Gardens will be coming in the future. In the meantime, we’ll see you at the Lighthouse on the 12th!