Annual Food and Supply Drive
2020 has been a rough year. We’ve seen a global pandemic that won’t end and an economic downturn that’s hurt many of our nearest and dearest.
It’s been rough.
Because of that, more than ever, at Cape May Brewing Company, we need to live our Core Value to Be a Good Neighbor.
That’s why this year, we’re determined to make our annual food drive to be the biggest and the best yet.
Beginning November 20th and running through December 20th, we’re relying on CMBC’s Heart & Soul.
“Our food drive is always a big part of our holiday celebrations at Cape May Brewing Company,” says Social Media and Design Alchemist Courtney Rosenberg, “but, this year, due to the incredible hardships we’ve seen across the country, we know that we’ve got our work cut out for us. So, we’re tapping into the heart and soul of CMBC — and our fans — to ensure that families throughout our region have a meal on the table.”
The economic downturn was particularly difficult for us down here in Cape May County. So many of our local friends have jobs that absolutely depend on the tourism industry: whether it’s running one of Cape May’s famed B&Bs or working in one of the shops along Washington Street Mall, this has been a rough year. While we were able to eke out the most minimal of tourist seasons, for many in our area, minimal is not enough.
And, if you know anything about Cape May Brewing Company, you know that we’re not just going to drop a basket in the Tasting Room and hope you good folks fill it up for us. Nonononononono. We need to make things interesting!
So, we’re splitting into two teams: Heart and Soul.
The Heart team is comprised of the heart of Cape May Brewing Company: production, warehouse, marketing, and administration. They’re the folks that make the heart of what we do possible: making awesome brews for you to enjoy.
The Soul team is Cape Beverage and the Tasting Room — the folks who make sure that you have a chance to feed your soul with our awesome brews. Without them, we’d have a whole lot of beer lying around.
When you visit our Tasting Room, you’ll find two 40-gallon drums: one for the heart team and one for the soul folks. All you need to do is drop your items in one of the two drums — you’ll be supporting one of the two teams. Each time one gets filled up, we’ll empty them and send the foods to Branches in Rio Grande, the Cape May Community Food Closet, or to the Community Food Bank of NJ.
Then, whichever team fills and empties their drum the most times gets their name on the coveted Good Neighbor Keg!
See? It’s really very simple.
We’ll take any shelf-stable, non-perishable food product, as well as personal hygiene items such as toilet paper, toothpaste, deodorant, shampoo, and soaps. We prefer non-breakable items, but we realize that glass may be necessary. In particular, we’re looking for:
- Shelf-stable bottles of OJ, apple, or grape juice
- Snacks for children
- Cake mix/frosting-type things, brownies for moms to bake
- Shelf-stable milk
- Baby food
- Infant formula
- Canned chicken
- Canned peaches, pears, pineapple
- Peanut butter (creamy)
- Mac & cheese
- Pasta sauce
- Pork and beans
- Bottled water
- Granola bars
- Ensure or Boost
- Bar bath soap
- Toilet paper
- Toothbrushes (children & adult)
- Dish Detergent
- Laundry Detergent (liquid and pods)
- Warm clothing
The drums will be set up inside the Tasting Room, conveniently located where you’ll be waiting in line for a place to sit. You won’t even lose your place in line!
We’ll be accepting monetary donations, as well. You’ll be able to donate in the Tasting Room, the Brewtique, or when you check out of the online store.
“We understand that times are tough for many of us,” says Tasting Room General Manager Chris Costello, “but this is of vital importance to our local community. You never know who’s in need — from your coworkers to your neighbors to your friends and family. Any sized donation will mean something to them, particularly during the holidays.”
So, pick a team and do your part. Our food drive kicks off next Friday, November 20th. We’re looking forward to seeing you there!