American Craft Beer Week 2020
American Craft Beer Week kicks off on Monday!
It’s one of our favorite weeks in the industry, and, while we usually plan events and initiatives and beer releases around it, this year, with COVID rearing its ugly head throughout the world, a lot of those events and initiatives need to take a year off.
Luckily, the Brewers Association — the national association of brewers who host American Craft Beer Week — have found some ways to still make 2020 a success!
And, this year, your local brewery needs your support. The COVID pandemic is hurting everyone hard, and businesses throughout the country need all the help they can get.
Breweries throughout the country create good, high-paying jobs, as well as act as community gathering places—providing more than 161,000 direct full and part-time jobs and hosting nearly 68 million unique brewery visitors in 2019 alone.
“Independent craft breweries are an essential component in the important economic network of growers, distributors, supplier partners, beer lovers, and retailers,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “This American Craft Beer Week, brewers and beer lovers will connect in new ways during these challenging times.”
Give Craft Beer
It’s a simple act — one you likely do on a regular basis without even thinking about it: giving a friend some quality, American craft beer.
“From May 11 to May 17, those who commit to giving independent craft beer will make a difference that reaches beyond the beverage to support and save thousands of hometown breweries who are instrumental in giving back to so many local communities and charitable causes,” Julia says.
And it’s easy! Simply head over to CraftBeer.com, click the button that says “Commit to Give Craft Beer”, and let us know your name and who you’ll be hooking up with some of our brews. Don’t forget to put Cape May Brewing Company in the “Brewery” field!
Like nearly all celebrations during the COVID pandemic, American Craft Beer Week is moving online!
Start racking up those selfies with your favorite Cape May Brew Co beer and post them online — on Facebook, on Twitter, or on Instagram — and use the hashtag #GiveCraftBeer. And, as always, don’t forget to @ us @CapeMayBrewCo or #CraftedOnTheCape!
In fact, the Brewers Association has a few custom social media posts that you can use! Download them here.
And, as you attend your next Zoom party, you can use one of the Brewers Association’s new Zoom Virtual Backgrounds. You can download those puppies here, or, if you want to show your love for CMBC, you can use the ones we posted a few weeks ago.
Support Independent Beer
Every day, you should look for the Independent Beer label.
At Cape May Brewing Company, we’re proud of our independence, and we know you are, too. That’s why you’ll find the Independent Craft Brewer Seal on the beer we produce.
The Brewers Association defines independent as, “Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member which is not itself a craft brewer.”
We’re wholly-owned by ourselves. Nobody tells us what to do.
And, in the never-ending fight against Big Brew — for limited shelf space, for a finite number of draft lines — our independent spirit, marked by our ability to take risks, our endless desire to innovate, and our commitment to Being a Good Neighbor, is what’s allowed us to grow over the past nine years, leaving Big Brew’s dust in our wake.
However you choose to celebrate American Craft Beer Week, be sure to do so with a quality Cape May Brewing Company beer.
Hit us up online for curbside pickup or delivery, and keep your eyes peeled for two Tasting Room-only releases — Key Lime Corrosion and Cherry-Lime Good Good — next week. We’ll be sure to help you celebrate American Craft Beer Week with a delicious brew.