There have been a number of changes at Cape May Brewing Company, from changes due to COVID-19 to opening new spaces and creating new experiences.
We want our visitors to have all of the information they need in one place, so we’ve compiled it below. If you have any unanswered questions, please see our FAQ page.
It’s the most terrifying week of the year — well… aside from literally every other week of 2020 — Shark Week!
One of the most anticipated weeks of the summer, over the past few years, it’s grown from a week of informational programming on the Discovery Channel to a celebratory week regaling the truth and the myth of sharks, shark attacks, and shark lore.
On an episode of 30 Rock, Tracy Jordan compelled us all to “live every week like it’s Shark Week,” and at Cape May Brewing Company, we will heed his advice with an event celebrating everything we love about Shark Week!
As the COVID-19 pandemic hit, we were in the midst of bringing on a few new faces in the Tasting Room. Luckily, as the pandemic has dragged on, several of them have proven themselves to be a fantastic addition to the team.
Including Caitlyn Crain.
“Working with Cait has been a great experience!” says Brewtique Manager Kaitlyn Smith. “She started as the COVID quarantine started and has brought such a positive attitude to work every single day. She has been a quick study in the Brewtique and always has great suggestions to make us even more efficient. She has a fantastic sense of humor and a super friendly personality which both our customers and staff love! She jumps right in to help whenever she can and has been an awesome addition to our team!”
Welcome Caitlyn!
It’s not a day at the Jersey Shore without a few traditions. You’ll need a cone from Kohr Brothers — that’s a given. We could debate all day about who’s got the best pizza, but you know you’re getting a gigantic, oversized slice from somewhere. At some point, a gull will steal some food from a soon-to-be-crying child.
And you will see a banner plane.
Several times throughout the day, a small, single-engine plane will fly overhead, trailing behind it a banner advertising… well… just about everything.
Including Cape May Brewing Company.
If you’ve seen our banners, you already know that they definitely create some conversation. And now, you could win a prize if you post a shot to your Instagram!
At Cape May Brewing Company, we’ve been brewing beer pretty well for nearly a decade. We’ve had our ups and downs, our strikes and gutters, our winners and losers, but, for the most part, we’ve done a pretty good job brewing beer.
But, we also know that we exist in an extraordinarily dynamic industry. Things change. Tastes change. Styles come and go, some with more staying power than others.
And that’s one of the great things about this industry — while we’d probably be fine sticking to brewing only our core brands of Cape May IPA, Coastal Evacuation, Always Ready, Cape May White, and Devil’s Reach, that doesn’t exactly align with our Core Value of Fostering Creativity. The variety of products that we produce is one of the most important aspects of Cape May Brewing Company.
Yet, every so often, a movement in the broader industry comes along and shakes things up a bit. And, you know, we like shaking things up.
The surge in popularity of hard seltzers was one of them. So, we’re proud to release our entree into the seltzer ring: our Grapefruit Hard Seltzer releases in cans for the first time on Friday, only available through the Brewtique!
When Governor Murphy allowed for home delivery from breweries beginning in March, Cape May Brewing Company immediately pivoted to offer this service to Cape May, Atlantic, and Cumberland counties. With this new program, everyone who suddenly found themselves confined to their homes was able to continue to enjoy our products.
Since the stay-at-home order has been lifted and we’re seeing increased traffic to our Beer Garden and Brewtanical Garden, we’ve made the careful, thoughtful, and intentional decision to suspend our home delivery program, beginning today.
Our fans will continue to have the ability to order our products online for curbside pickup — including preorders of our upcoming Grapefruit Hard Seltzer, beginning Thursday night at 7pm. In addition, we hope that you continue to give your patronage to our statewide network of retailers: you can find one near you at our Beer Finder.
We owe a debt of gratitude to the fans who have used this service over the past few months, and we hope to see you again soon at the Tasting Room!
Just prior to the COVID-19 pandemic, we were looking for a Sales Manager to cover our Middlesex-Mercer-Hunterdon-Somerset territory. At the time, we didn’t know how the world would be changing a few weeks later, and, in hindsight, bringing on the wrong person could have been disastrous.
Luckily, we found the right person: Paul Minore.
“He’s been in the business for years, and he knows his stuff,” says Director of Sales Bill Zaninelli. “And he knows Jersey, too. He trained for two days and took over the route without a problem, hitting the ground running. He’s signed accounts that we couldn’t get before. Our clients like him because he gives them personalized service — he’s a good communicator. We’ve got a great team in the northern part of the state, and he fit right in.
“He’s our quiet assassin. He’s everything I would want in a Sales Manager.”
Welcome Paul Minore!
These days, it’s difficult to find a place to hang out with friends over a cold beer. Seating everywhere is limited, it can be a little intimidating, and some places threw a few tables in a back alley and called it “outdoor seating.”
Thankfully, there’s plenty of space down here at the Cape May Airport. We’re lucky enough to have been able to convert some of it into our new Brewtanical Garden!
But, maybe you haven’t had the time to check it out. You’ve probably been busy, working on your new quarantine hobbies, working in your quarantine garden, writing that quarantine novel you’ve finally found the time to write.
Take a break! You totally deserve it.
And we’ve got the top ten reasons for you to try our new Brewtanical Garden!
Like many of you out there, 2020 was shaping up to be a great year for Cape May Brewing Company. We had all of our ducks in a row: for the first time, we came out with a set-in-stone release schedule, we knew which brands were being retired and which ones were making a comeback, we had a strong schedule of draft-only beers, and it looked like we’d have smooth sailing until 2021.
Then… COVID.
While the trials and tribulations of an independent brewery due to COVID pale in comparison to the folks on the front lines fighting the disease and the millions of families throughout our country who have been stricken, when the pandemic hit, we had some realigning to do.
With bars and restaurants closed, it didn’t make sense to pursue the draft-only releases we’d had planned. With our own Tasting Room closed, Tasting Room-only releases were out the door. So, we focused on our canned releases.
Then, as things began to reopen a little, we began to return to our Tasting Room-only releases, cautiously re-adding them to the schedule to gauge the response.
And… the response was good.
Considering the fact that we had ingredients in-house for many of our Tasting Room-only and draft variety releases, we began putting them back on the schedule, with some of those draft brands being reimagined as Tasting Room-only releases. We put our crack design team on the case, asking them to whip up some can designs for these unexpected releases, got them approved by the guv’mint, and got things rolling.
Such is the story of Summa Down Unda — a hazy kiwi pale ale inspired by one of our favorite New Zealand hops, with a name more suited for the frigid days of winter than the dog days of summer.
Yet… it releases on Friday, on a day that the temperature is expected to top out in the 80s, only in the Tasting Room!
It’s hot.
Like… really hot.
The air feels like we’re on the sunward side of Mercury.
A camel sauntered by the brewery yesterday, picked up a six of Tan Limes, looked at us, said, “Screw this,” and got on a plane to Alaska. A freakin’ camel!
On the bright side, our papayas are coming in nicely. The coconuts look great. Those kiwis came in handy for Summa Down Unda.
But, we know that there’s no better way to cool down than with a cold Cape May brew. We asked the Brew Crew for their favorite ways to beat the heat, as well as asked them which beer does it best.
At Cape May Brewing Company, we work hard to make beers for our fans to enjoy, and you fine folks get to reap the rewards of our labor.
Every so often, it’s nice to be rewarded on our own. We’re proud of what we do, and it’s gratifying when our hard work pays off.
That’s why we’re glad to see these awards from the 9th Annual New York International Beer Competition!
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