Let’s go shopping!
Brewtique Manager Kaitlyn Smith has been hard at work, designing a bunch of great new merchandise for this summer, and we’ve received a bunch more in stock!
So, if you haven’t spent all of your money on completely useless crap that you don’t need — like that Bob Ross Chia Pet (was that a happy accident?) — check out our awesome new tees and glassware!
With this week’s release of City to Shore, it’s definitely time to start ramping up our fundraising for the annual BikeMS: City to Shore ride!
Usually held mid-September, this year’s ride had been moved to the first weekend in October before COVID hit. Now, they’re still planning to hold the event, but it may look a little different.
COVID or no COVID, we’re still committed to raising as much money as possible for Multiple Sclerosis research.
So… here are five reasons you should help!
Everyone has a close friend that they’ve only seen once in their lives, right? You got together once, hit it off, had all of the right things in common, and said, “Yeah. Once is enough. I don’t need to see this person ever again ever.”
No?
Yeah, we don’t do that either.
When we collaborate with an awesome brewery, hit it off, find that we have all the right things in common, it only makes sense to hang out again. And again. And again.
While COVID made this hang out a little different, when DC Brau hit us up because they wanted to re-brew our collaboration with them from 2018, Rosé du Gosé — very cool of them to seek our blessing beforehand, by the way –, how could we say no?
How often do you tell your close friend that you don’t want to hang with them? If the schedules are in sync, you hang out.
So we did. From afar.
And, in the process, brewed an amazing rosé wine-inspired brew.
Throughout the COVID-19 pandemic, we’ve been extremely lucky to have been able to remain open. We’ve been brewing and canning and, now, kegging as fast as our brewers can brew.
And, we love those of you who have supported us during the pandemic.
But… there’s been one aspect of our current business model that — we know — not everyone loves, and that’s been the fact that we can only fill new growlers.
We know, it’s a pain; however, it’s the only way we can ensure that our big, strong, Austrian growler filler, Hans, doesn’t catch the coronavirus. You see, Hans starts his fill with a shot of carbon dioxide, potentially blowing any virus particles in a dirty growler all around the chamber. Then he fills from the bottom, sticking a long probe into the growler, possibly mixing all those stirred-up particles with the beer.
That’s not a great way to guard against the spread of COVID-19. We can do better.
So, we’ve been including a new growler with each growler fill, selling them to you at our cost.
But… if you’re a growler aficionado, you’ve probably got a growing pile of growlers at this point, and you’re wondering what you should do with them.
This week, we’ve got five craft ideas for those old growlers. We don’t have full plans for each of them, but, hopefully, this blog will get your gears turning.
If you’re anything like us, as you’ve been quarantined over the past few months, you’ve been doing a lot of online ordering.
Like… a lot.
But… you definitely needed that Nicolas Cage pillow you just picked up at Amazon. Everyone needs a little change of scene, and you’ve always been such a fan of Nic Cage’s work. It’s an investment, really.
Thankfully, we recently received a bunch of new merch at the Brewtique — none of which features the star of the National Treasure films.
New glassware! New t-shirts! New designs!
New merch! New you!
Check it out!
Like a lot of things over the past three-and-half-months, Independence Day celebrations are going to look a little different this year.
Gone are the parades. Fireworks? Few and far between. You may feel brave enough to host or attend a socially-distanced barbecue, but anything that involves gathering with a lot of people and doing a thing is out the window.
Sounds like the perfect weekend to grab a beer!
We’ve got three ways for you to celebrate the Fourth of July at home with a cold Cape May brew.
Show of hands: Who remembers our Beer Garden back when it extended about five feet from the back of the building?
It was cute. It was intimate. It did the job back when we were a much smaller brewery. Believe it or not, that was only four short years ago. We’ve since expanded it three times, turning it into the gorgeous expanse of brick and wood that you see today.
Yet, it’s still pretty insular. You’re outside… but it still kinda feels like you’re inside. You’re open to the sky — and there certainly isn’t any air conditioning –, but it can feel like an extension of the Tasting Room.
With the increased need for social distancing and outdoor seating, our fans deserve one more way to experience Cape May Brewing Company.
“They’ve always had the Tasting Room,” says Tasting Room General Manager Chris Costello, “we fixed up the Barrel Room and made it into a different experience. While we’re being a little hamstrung by COVID, we can’t really use those spaces, so our fans have had no choice but to sit in the Beer Garden.”
And we’re all about your right to choose at Cape May Brewing Company — after all, have you seen our tap list?!?
“Let’s give our fans a different experience,” he said.
So, we’ve changed gears a bit, bringing you an entirely new way to experience Cape May Brewing Company: The Brewtanical Garden.
We released Cape May Lager back in February of 2019, a classic light lager: a true everyman beer.
Unfortunately, we stopped brewing it at the end of last year, making room in our schedule for brews like Cape May White and Tan Limes.
But there were more than a few people who weren’t happy with the news. Cape May Lager resonated with a lot of beer drinkers. They weren’t pleased to hear that we’d decided to discontinue brewing the beer.
And a few of them were amongst the Brew Crew.
“I love this beer,” says Innovation Director Brian Hink, “and was so sad to see it go when we made the tough call to discontinue Lager in favor of Tan Limes. After it went away, I really wanted to see it released again this summer as a Tasting Room-only offering. When some brewing space opened up and we had some lager yeast on hand, I slid it into the schedule to get it released as a Tasting Room-only brew. It took no convincing at all to get Chris on board because Lager was a huge hit with our dedicated Tasting Room following.”
So, it’s with those folks in mind — and through Brian’s insistence — that we’re bringing it back this week, only in the Brewtique.
Read what Cape May Lager’s fans have to say!
There’s good beer, and there’s ridiculously good beer.
Our Honey Maibock is one of those ridiculously good beers.
Rich and malty, Honey Maibock is a pale and classic lagerbier. With 13% of the fermentables provided by Jersey Fresh-certified honey from busy South Jersey bees, this otherwise big Bock is slightly dry with a clean finish, thanks to its many months spent lagering in stainless. Hopped with old-world Czech Saaz and new-world New Zealand Rakau, Honey Maibock has a delicate hop note that’s perfectly met by its distinctive malt profile.
Not only is it ridiculously good, but it’s also ridiculously, intensely German. German malts, German hops, German yeast… New Jersey honey.
And it’s now on tap now in our Beer Garden!
COVID has done many, many strange things to what we once considered “normal”. Aside from having to wear a mask everywhere you go, the day-to-day life in New Jersey has become like something from a Cormac McCarthy novel.
Take, for example, the simple act of collaborating on a beer. Normally done through a number of phone calls, face-to-face meetings, and the like, the best part of any collaboration is getting a chance to travel to another brewery to geek out over their equipment and hang in their tasting room and drink their beers.
<Insert record-scratch sound>
“Not this time!” says COVID.
So, when we decided to re-collaborate with our hella good friends at DC Brau for a re-brew of Rosé du Gosé, once COVID hit, we knew we were in for something… a little different.
But we wouldn’t let a little thing like a global pandemic daunt us. We would continue undaunted.
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